20 Best PR Firms and Agencies in Minnesota
This guide spotlights Minnesota’s leading public relations agencies, known for shaping stories that resonate across corporate, nonprofit, and public sectors.
It explores their unique expertise, service offerings, and local influence—while outlining essential evaluation factors such as credibility, experience, service range, measurable impact, and community engagement—to help organizations find the ideal PR partner for meaningful visibility and growth in Minnesota’s distinctive market landscape.
Best PR Firms and Agencies in Minnesota
1. Padilla
- Minneapolis, Minnesota
- 1961
- 51-200
- Strategic PR, corporate communications, media relations, crisis communications, thought leadership, social/digital communications
industries served
Healthcare & medtech, CPG & retail, financial services, B2B, nonprofits
A Minnesota-born communications firm with a deep bench across corporate PR, issues management, and integrated storytelling—often a strong fit for brands needing both strategy and hands-on execution.
2.Tunheim
- Bloomington, Minnesota
- 1990
- 51-200
- Public affairs, corporate communications, media relations, crisis communications, executive positioning, stakeholder engagement
Industries Served
Public sector, healthcare, energy & utilities, education, nonprofits
A Twin Cities firm known for public affairs and reputation work—useful for organizations navigating regulated environments, public scrutiny, or complex stakeholder landscapes.
3. Russell Herder
- Minneapolis, MN
- 1998
- 11-50
- PR strategy, media relations, crisis communications, messaging, content and brand storytelling
Industries Served
Healthcare, consumer brands, nonprofits, professional services, manufacturing
A boutique Minneapolis PR agency recognized for clear messaging and earned-media strategy—often a good match for teams that want senior counsel and hands-on execution.
4. Bellmont Partners
- Minneapolis, MN
- Not publicly listed
- 11-50
- PR, media relations, content strategy, executive communications, crisis communications, internal communications
Industries Served
Healthcare, B2B, consumer brands, nonprofits, professional services
A Minneapolis communications agency offering practical PR support and storytelling—suited for organizations that want a steady partner for reputation building and media visibility.
5. Firetalker PR
- St. Paul, MN
- Not publicly listed
- 11-50
- Public relations, public affairs, media relations, issues management, digital communications, community engagement
Industries Served
Government & public sector, education, nonprofits, health, community organizations
A St. Paul-based firm with strength in public affairs and community-facing communications—useful when local relationships and stakeholder alignment matter.
6. Carmichael Lynch Relate
- Minneapolis, MN
- Not publicly listed
- 51-200
- PR and earned media, brand storytelling, influencer programs, integrated campaigns, content and social amplification
Industries Served
CPG, retail, healthcare, technology, lifestyle brands
An earned-media and influence team connected to a major Minneapolis creative shop—often strong for campaigns that need both creative punch and PR distribution.
7. Haberman
- Minneapolis, MN
- Not publicly listed
- 11-50
- Brand storytelling, PR and communications strategy, content creation, social and digital communications
Industries Served
Consumer brands, retail, lifestyle, nonprofits, mission-led organizations
A Minneapolis agency focused on modern storytelling and brand voice—helpful for companies that want PR, content, and digital communications to feel cohesive.
8. Colle+McVoy
- Minneapolis, MN
- 1929
- 51-200
- Integrated marketing communications, brand strategy, creative, PR support, content, social and digital
Industries Served
Healthcare, retail, financial services, nonprofits, consumer brands
A long-standing Minneapolis agency with integrated capabilities—good for organizations that want PR aligned with broader brand and campaign strategy.
- Minneapolis, MN
- Not publicly listed
- 51-200
- Integrated marketing, creative, PR support, social, digital campaigns, content production
Industries Served
Consumer brands, retail, food & beverage, entertainment, lifestyle
A Minneapolis creative and marketing shop with PR-adjacent capabilities—useful when you want earned media and content to work alongside big campaign ideas.
10. Broadhead
- Minneapolis, MN
- Not publicly listed
- 51-200
- Brand strategy, integrated marketing, PR support, content, social, experiential campaigns
Industries Served
Agriculture, food & beverage, outdoors, manufacturing, consumer brands
Known for strength in agriculture and purpose-driven brand work—often a strong fit for brands in ag, outdoors, and production-heavy industries.
11. Risdall Marketing Group
- Minneapolis, MN
- Not publicly listed
- 11-50
- Marketing communications, content, digital, PR support, social media, campaign strategy
Industries Served
Healthcare, B2B, professional services, nonprofits, education
A Twin Cities agency that can support PR within broader marketing programs—useful for teams looking to connect messaging, content, and demand generation.
12. BCPR North
- Minneapolis, MN
- Not publicly listed
- Not publicly listed
- Media relations, PR strategy, thought leadership, awards & speaking support, product & brand launches, event promotion
Industries Served
Consumer brands, startups, hospitality & tourism, lifestyle, professional services, ecommerce, nonprofits
A Minnesota-based boutique PR agency focused on storytelling and relationship-driven media outreach. A strong fit for teams that want practical PR strategy, launch support, and consistent earned-media visibility without big-agency overhead.
13. Media Minefield
- Minnetonka, MN
- Not publicly listed
- 11-50
- Media relations, crisis communications, media training, reputation management, executive visibility
Industries Served
Professional services, consumer brands, healthcare, entrepreneurs, nonprofits
Best known for media training and earned-media strategy—useful for leaders who need spokesperson prep and press support around launches or reputation moments.
14. The Social Lights
- Minneapolis, MN
- Not publicly listed
- 11-50
- Social media strategy, content creation, influencer programs, brand communications, campaign management
Industries Served
Retail, lifestyle, hospitality, consumer brands, nonprofits
A Minneapolis team focused on social-first storytelling and creator partnerships—helpful when brand building relies heavily on content cadence and social proof.
15. Maccabee Public Relations
- Minneapolis, MN
- Not publicly listed
- 2-9
- PR strategy, media relations, messaging, crisis communications, nonprofit communications
Industries Served
Nonprofits, healthcare, education, arts & culture, public sector
A boutique Minneapolis PR firm with nonprofit and community experience—often a fit for mission-led organizations that need thoughtful messaging and steady media work.
16. Roepke Public Relations
- Minneapolis, MN
- Not publicly listed
- 2-9
- Media relations, PR strategy, content, event publicity, spokesperson prep
Industries Served
Lifestyle, hospitality, retail, nonprofits, consumer brands
A smaller PR shop suitable for event-driven visibility, lifestyle media outreach, and targeted campaigns where relationships and follow-through matter.
17. NewPublica
- Minneapolis, MN
- 2014
- 11-50
- Public relations & marketing, public affairs, communications consulting, media relations, digital design, events
Industries Served
Government & public sector, nonprofits, education, healthcare, advocacy/campaigns, community organizations, corporate
A Minneapolis-based PR and strategic communications firm known for multicultural and community-led outreach—ideal for organizations that need credible messaging, stakeholder engagement, and media visibility across diverse audiences.
18. Saint Paul Agency
- St. Paul, MN
- Not publicly listed
- 11-50
- Strategic communications, public affairs support, media relations, creative and content
Industries Served
Government & public sector, nonprofits, education, community organizations
A St. Paul communications shop that supports public-facing messaging and campaigns—often a fit for civic, nonprofit, and stakeholder-heavy work.
19.K2 & Company
- St. Paul, MN
- Not publicly listed
- 11-50
- Public affairs consulting, advocacy campaigns, communications strategy, stakeholder engagement
Industries Served
Government & public sector, associations, regulated industries, community initiatives
A Minnesota option for advocacy and stakeholder communications—useful when the work involves coalition-building, policy issues, or public engagement.
20. Velocity Public Affairs
- St. Paul, MN
- Not publicly listed
- 2-9
- Public affairs, advocacy communications, campaign strategy, media relations, stakeholder mobilization
Industries Served
Government & public sector, associations, nonprofits, regulated industries
A focused public affairs partner for organizations that need issue advocacy, mobilization, and strategic messaging in the Twin Cities policy environment.
How we Picked the Best Minnesota PR Agencies for Your Business.
We prioritized agencies that actively work in Minnesota and understand local media dynamics, community stakeholders, and the regional nuances that shape coverage and reputation.
Priority went to teams that can build a clear narrative, pitch effectively, and support spokesperson preparation—not just post on social media or run ads.
We favored agencies that clearly define what you get (deliverables, cadence, approvals, reporting) so you can compare proposals and avoid surprise add‑ons.
Minnesota has strong sectors like healthcare, medtech, retail/CPG, manufacturing, agriculture, energy, and nonprofits. We looked for agencies with experience in these categories or similarly regulated/complex environments.
Case studies, leadership bios, awards, and third‑party profiles helped validate expertise. We also favored agencies with clear contact details and an active, maintained website.
Reputation and issues can escalate quickly. We favored teams that can support crisis communications, executive messaging, and rapid-response planning when decisions move fast.
Five Questions to Ask a Minnesota PR Agency Before You Hire.
Ask for examples tied to the Minneapolis–St. Paul metro, Rochester, Duluth, and greater Minnesota markets (or comparable audiences). Look for outcomes like improved share of voice, stronger message pull‑through, better search demand, qualified leads, or measurable awareness—not just “we got placements.”
Clarify who writes, pitches, designs, and reports. Ask how much time is allocated monthly, who approves strategy, and what happens when your lead is on leave.
Get a clear scope: deliverables, timelines, review cycles, press office hours, creative costs, wire distribution, influencer/paid amplification, and crisis support (on‑call vs retainer).
A strong agency should explain how they find news angles, build relationships with relevant reporters, and target the right mix of local, regional, national, and trade outlets.
Ask what they track (coverage quality, message pull‑through, sentiment, share of voice, referral traffic, conversions, stakeholder outcomes) and how often you’ll review results and adjust the plan.
Things to Watch Out for When Choosing a PR Agency in Minnesota.
Choosing the wrong PR partner can cost both time and money. Watch out for these key warning signs:
Editors control what gets published. Be cautious of promises that sound like pay‑to‑play. Ask what’s earned vs paid and what “success” realistically looks like.
Minnesota markets vary by region and audience. Your plan should reflect your geography, stakeholders, and industry—not a generic template.
If you can’t see exactly what’s being produced (and when), you can’t manage performance. Insist on written outputs, timelines, and reporting tied to outcomes.
Press releases are one tool, not the whole strategy. Strong PR blends media relations, thought leadership, content, executive visibility, and stakeholder communications.
Even local brands face reputation risks. Make sure there’s an escalation path, approvals process, and pre‑drafted messaging playbooks for likely scenarios.
