20 Best PR Firms and Agencies in Florida
This guide spotlights Florida’s leading public relations agencies, known for shaping stories that resonate across corporate, nonprofit, and public sectors.
It explores their unique expertise, service offerings, and local influence—while outlining essential evaluation factors such as credibility, experience, service range, measurable impact, and community engagement—to help organizations find the ideal PR partner for meaningful visibility and growth in Florida’s distinctive market landscape.
Best PR Firms and Agencies in Florida
1. Heyday Marketing
- Coral Gables, Florida
- 2015
- 50-99
- Media marketing, social media management, content creation, branding
industries served
Diverse sectors, with a focus on the Hispanic market
Heyday Marketing is a full-service agency in Coral Gables that blends media, social and creative campaigns, with a strong emphasis on Hispanic audiences and community-focused storytelling
2. Otter PR
- Orlando & St. Petersburg, Florida
- 2019
- 11‑50
- Media relations, brand strategy, crisis managemen
Industries Served
Various industries (B2B and B2C) across the US
Otter PR is a high-visibility Florida PR firm known for securing national media coverage and offering strong crisis and reputation support from its Orlando and St. Petersburg hubs.
3. EvClay Public Relations
- Miami, Florida
- 1940
- 2-10
- Crisis communications, multicultural communications, reputation management, media relations
Industries Served
Healthcare, education, government and public-sector clients
EvClay is one of Miami’s oldest independent PR firms, specialising in crisis and multicultural communications with deep roots in South Florida’s civic and business community.
4. Inside Advantage PR
- Orlando, Florida
- 2015
- 2-10
- Media relations, reputation management, messaging strategy
Industries Served
Various local and regional industries
Inside Advantage PR is an Orlando-based boutique agency focused on practical media relations and reputation management for growth-minded businesses.
5. Durée & Company
- Fort Lauderdale, Florida
- 1999
- 2-10
- Public relations, media relations, marketing, crisis management, events
Industries Served
Hospitality, legal, real estate and professional services
Durée & Company is an award-winning Fort Lauderdale PR and marketing firm known for creative campaigns and high-touch crisis support in service-based industries.
6. Fish 919 (Fish Consulting)
- Fort Lauderdale, Florida
- 2004
- 51-200
- Franchise public relations, media relations, social media, crisis communications
Industries Served
Franchise brands across food, retail, services and multi-unit concepts
Fish 919 is a specialist franchise PR agency helping national and global franchise brands grow through targeted media, storytelling and franchisee-focused communications.
7.KWE Partners
- Miami, Florida
- 1979
- 2‑10
- Luxury travel PR, media relations, brand positioning, hospitality marketing
Industries Served
Luxury travel, hotels, resorts and tourism boards
KWE Partners is a Miami boutique PR firm specialising in luxury travel and hospitality, known for curating high-end campaigns and placements in top-tier lifestyle media.
8.Axia Public Relations
- Florida
- 2002
- 11-50
- Media relations, crisis communications, content creation, PR strategy
Industries Served
Multiple sectors including consumer, corporate and professional services
Axia is a Florida-headquartered PR agency serving national brands with strong media relations, crisis support and measurement-focused communication programs.
- Tampa, Florida
- 2016
- 2‑10
- Media outreach, content development, brand strategy
Industries Served
Startups and small businesses across sectors
The BCPR Group is a Tampa boutique agency that focuses on startups and small businesses, offering agile PR and content support for early-stage brands.
10.JeffreyGroup
- Miami, Florida
- 1993
- 201-500
- Marketing, corporate communications, public affairs, crisis communications
Industries Served
Multinational brands across consumer, corporate and regulated sectors, with a focus on Latin America
JeffreyGroup is a Miami-based corporate communications and marketing agency specialising in Latin America, helping global brands navigate complex markets and stakeholders.
11. JoTo PR Disruptors
- Tampa, Florida
- 2009
- 11-50
- Media relations, content creation, crisis communication, brand positioning
Industries Served
Wide range of B2B and B2C sectors
JoTo PR Disruptors is a Tampa-based agency that uses “disruptive” PR strategies to help brands stand out, with heavy emphasis on measurable media outcomes.
12. Priority Marketing
- Fort Myers, Florida
- 1992
- 11-50
- Marketing, advertising, public relations, digital marketing, events
Industries Served
Healthcare, retail, tourism, construction and local enterprises
Priority Marketing is a Fort Myers full-service agency offering integrated PR, advertising and digital services, widely recognised for award-winning regional campaigns.
13. SIX The Agency
- Orlando, Florida
- 2007
- 11-50
- Campaign strategy, branding, design, visual communications, event planning
Industries Served
Hospitality, entertainment, retail and consumer experiences
SIX The Agency is an Orlando creative communications firm that merges campaign strategy with strong visual design and experiential work
14. Sachs Media
- Tallahassee, Florida
- 1996
- 11-50
- Public relations, public affairs, crisis communications, digital strategy
Industries Served
Government, healthcare, education, advocacy and cause-driven organisations
Sachs Media is a Tallahassee firm known for high-stakes public affairs, advocacy and crisis communications across Florida’s public sector and regulated industries.
15. BoardroomPR
- Fort Lauderdale, Florida (with offices across Florida)
- 1989
- Under 49
- Media relations, social media, online marketing, branding, public affairs, crisis communications, integrated marketing
Industries Served
Real estate, legal, banking and finance, nonprofits, education, healthcare, technology, hospitality
BoardroomPR is one of South Florida’s largest PR and integrated marketing agencies, with a long record in real estate, legal and professional services.
16.rbb Communications
- Miami / Coral Gables, Florida
- 1975
- 51-200
- PR/media relations, digital marketing, influencer engagement, corporate communications, crisis and reputation management, social media, strategic branding, creative/advertising
Industries Served
Consumer & lifestyle, energy, food & beverage, franchising, healthcare, Hispanic marketing, professional services, travel and hospitality
rbb Communications is a nationally recognised integrated communications agency headquartered in Miami’s Coral Gables, known for championing “Break-Out Brands™” with research-driven campaigns
17. Red Banyan
- Fort Lauderdale, Florida
- 2010
- 11-50 (approx. 25-30)
- Strategic communications, crisis PR, media relations, reputation management, social media and digital PR, litigation support
Industries Served
Corporates, professional services, executives, public figures and organisations facing complex or sensitive issues
Red Banyan is a global strategic communications and crisis PR firm based in Fort Lauderdale, focused on high-stakes reputation issues and media scrutiny.
18. Roar Media
- Miami / Coral Gables, Florida
- 2005
- 51-200
- Public relations, media relations, digital communications, advertising, creative services, social media, experiential and influencer campaigns
Industries Served
Consumer brands, real estate, retail, financial services, technology and regional/international brands across the Americas
Roar Media is a Miami/Coral Gables full-stack marketing and PR agency that combines data-driven digital performance with traditional earned media and creative.
19. The Zimmerman Agency
- Tallahassee, Florida
- 1987
- 51-200
- Strategic planning, creative and media development, public relations, digital and social media, integrated campaigns
Industries Served
Travel and leisure, destinations, hospitality brands and consumer-facing organisations
The Zimmerman Agency is a Tallahassee-based, hyper-integrated marketing communications firm with deep expertise in travel, tourism and hospitality brands.
20. NewmanPR
- Miami / Coconut Grove, Florida
- 1946
- 2‑10
- Public relations, media relations, social media management, crisis communications, event planning and marketing communications
Industries Served
Travel, tourism, cruise and maritime sectors (including destinations and hospitality brands)
NewmanPR is a historic Miami agency (founded 1946) with a long track record in travel, tourism and cruise-industry PR, offering high-touch media relations and content.
How we Picked the Best Florida PR Agencies for Your Business.
All agencies maintain headquarters or major offices in Florida (Miami, Fort Lauderdale, Orlando, Tampa, Tallahassee, Fort Myers, Amelia Island, Coral Gables, etc.), validated via their own sites and profiles on directories like LinkedIn, O’Dwyer’s and agency databases.
Each firm lists public relations, strategic communications or media relations as a primary capability rather than a minor add-on, based on NewswireJet’s Florida guide plus Clutch, O’Dwyer’s and other rankings.
We cross-checked agencies with independent rankings (NewswireJet, O’Dwyer’s, DesignRush, Clutch, PRSA/industry lists) and looked for awards, years in business and notable client sectors.
Preference went to agencies that can handle multi-channel campaigns (PR + digital + social + creative) or offer specialised strengths such as crisis management, franchise PR, luxury travel or public affairs.
Collectively, these firms cover Florida’s key sectors: tourism & hospitality, real estate, healthcare, government/public affairs, franchise and multi-unit brands, Hispanic markets, professional services, technology and consumer products.
Five Questions to Ask a Florida PR Agency Before You Hire.
Ask for 2–3 relevant examples that match your industry, business model (B2B/B2C), and growth stage. The agency should be able to show what they achieved beyond “coverage” — think qualified inbound inquiries, improved reputation signals, stronger search visibility, or increased share of voice in Florida and regional markets. Also ask how they measured impact and what assets they can share: live links, screenshots, timelines, and a simple explanation of what they did to earn those results (angles, relationships, positioning, timing) so you can judge if it’s repeatable for your business.
You want clarity on who is actually doing the pitching, writing, and strategy — not just who appears on the sales call. Have them name the day-to-day lead, explain their experience level, and confirm how involved the senior strategist will be after onboarding. Make sure you understand the working rhythm: how updates happen, how approvals work, response times, and who steps in if there’s urgency. This protects you from the “sold by seniors, run by juniors” problem and keeps delivery consistent.
A strong agency should explain a clear process for monitoring, escalation, and response — including how they prepare holding statements, a Q&A bank, spokesperson guidance, and internal messaging. You’re looking for a plan that reduces panic and keeps responses fast, aligned, and accurate. They should also explain how they coordinate with your leadership and (if needed) legal/compliance without stalling. In Florida, local narratives can travel quickly across community groups and regional outlets, so speed, clarity, and message discipline matter.
PR should not live in a silo. Ask how they will turn coverage and stories into assets your marketing team can use — website credibility sections, social clips, newsletters, sales enablement, and landing pages that convert attention into action. Also ask how they support visibility beyond the article itself: high-quality backlinks, branded mentions, and story themes that reinforce your SEO and paid campaigns. The best agencies build one narrative and distribute it across channels so your results compound.
A serious agency can describe what happens in the first 30/60/90 days — strategy and positioning first, then pitching and early wins, then momentum and stronger placements. You should hear specifics about what will be produced, what outreach will happen, and what “good progress” looks like at each stage.They should also commit to a reporting structure that tracks meaningful KPIs (quality placements, share of voice, sentiment, referral traffic, backlinks, and business outcomes like inquiries or demo requests). If reporting doesn’t connect to outcomes, it’s hard to manage performance.
Things to Watch Out for When Choosing a PR Agency in Florida.
Choosing the wrong PR partner can cost both time and money. Watch out for these key warning signs:
Be cautious of any agency that guarantees named publications as a sure thing, because editors ultimately decide what runs. Guarantees often signal pay-to-play tactics or unrealistic expectations that lead to disappointment and blame-shifting later. What you want instead is a transparent strategy: clear story angles, a targeted media list, consistent outreach, and honest forecasting based on your industry, newsworthiness, and internal approval speed.
If the agency can’t explain why your story matters to Florida audiences, it may mean they’re copying the same pitch framework for every client. That usually results in weak angles, low response rates, and coverage that doesn’t influence your local reputation. A capable agency will show they understand the local landscape and can tailor narratives to regional priorities, communities, and relevant vertical outlets — not just blast a national list.
If reports are dominated by “impressions,” “potential reach,” or long activity lists, you may never know whether PR is actually helping your business. Vanity metrics can look impressive while delivering little value. You want reporting tied to outcomes: quality and relevance of placements, sentiment, share of voice, referral traffic, backlinks, and signs of demand (inquiries, calls, sign-ups, partnerships, recruiting lift).
A common failure point is unclear responsibilities — who creates content, who sources quotes, who approves, and how fast. Without a defined workflow, timelines slip, momentum dies, and PR becomes frustrating for your internal team. Look for clear processes: approval timelines, weekly check-ins, shared documents, and defined responsibilities on both sides so execution stays fast and consistent.
Some agencies use senior leaders to win the account, then hand it off to a junior team with limited oversight. This can lead to weaker strategy, inconsistent pitching quality, and slow problem-solving when results stall. Protect yourself by confirming who does what, how often senior leadership reviews performance, and how decisions get made when strategy needs to shift.
