20 Best PR Firms and Agencies in Massachusetts
This guide spotlights Massachusetts’s leading public relations agencies, known for shaping stories that resonate across corporate, nonprofit, and public sectors.
It explores their unique expertise, service offerings, and local influence—while outlining essential evaluation factors such as credibility, experience, service range, measurable impact, and community engagement—to help organizations find the ideal PR partner for meaningful visibility and growth in Massachusetts’s distinctive market landscape.
Best PR Firms and Agencies in Massachusetts
1. PAN Communications
- Boston, MA
- 1995
- 175+
- PR + earned media, integrated marketing, brand strategy, content, social, thought leadership, campaign planning, measurement
industries served
B2B tech, SaaS, AI, cloud, cybersecurity, healthcare, health tech, fintech
PAN is a Boston-headquartered agency known for combining PR with demand-oriented marketing. It’s a strong fit for growth-stage and enterprise B2B brands that want measurable outcomes tied to pipeline, credibility, and category leadership.
2. Inkhouse
- Waltham, MA
- 2007
- 51–200
- Strategic communications, media relations, messaging, executive visibility, content, integrated campaigns
Industries Served
Technology, AI, climate/energy, cloud, cybersecurity, education, finance, healthcare & wellness, venture capital
Inkhouse supports innovative brands with high-impact storytelling and integrated comms. Best for companies that need strong narrative development plus sustained media momentum across multiple markets.
3. Regan Communications Group
- Boston, MA
- 1984
- 51–200
- Full-service PR, crisis communications, brand identity, media relations, digital marketing/creative studio support
Industries Served
Hospitality, healthcare, education, nonprofits, small business, professional services
Regan is a long-established Boston agency with deep regional relationships and crisis capability. A solid option for organizations needing both traditional PR and digital-forward brand presence.
4. Matter Communications
- Boston, MA
- 2003
- 51–200
- PR, marketing, creative services, video/content, digital marketing, strategy and planning
Industries Served
High-tech, healthcare, consumer tech, professional services, consumer brands
Matter blends PR, creative, and marketing into “brand elevation” campaigns. Strong for companies that want one partner to handle awareness, content production, and multi-channel execution.
5. 360PR+
- Boston, MA (also multi-office)
- 2001
- 51–200
- Consumer PR, earned media, influencer support, executive comms, content creation, social strategy
Industries Served
Consumer brands, food & beverage, travel/hospitality, home/lifestyle, retail/ecommerce, fitness/wellness
360PR+ is built for consumer attention and brand love. Best for brands that need big ideas, strong media relationships, and sharp execution across earned + creator ecosystems.
6. Racepoint Global
- Boston, MA
- 2003
- 11–50
- Brand strategy, influencer relations, content, executive visibility, events/experiences, social, measurement
Industries Served
Technology, B2B, healthcare, life sciences, professional services, innovation-led brands
Racepoint positions itself as an “earned-first” creative agency with strong tech DNA. Ideal for brands that want bold storytelling designed to cut through crowded categories.
7.V2 Communications
- Boston, MA
- 2006
- 11–50
- Integrated comms strategy, earned/owned/paid planning, thought leadership, media relations, program execution
Industries Served
B2B, climate/clean tech, healthcare, innovation-led startups through public companies
V2 is a strong fit for companies that want integrated communications tied to business outcomes. Known for planning discipline and clear program execution across channels.
8. Rasky Partners
- Boston, MA
- 1989
- 11–50
- Public relations, government relations, public affairs, crisis communications, advocacy, reputation management, digital
Industries Served
Public affairs, energy & environment, education, healthcare, real estate, transportation, technology, telecom, nonprofits
Rasky is built for high-stakes environments where business, media, and government overlap. Best for policy-sensitive organizations and reputationally complex situations.
- Boston, MA (also multi-office)
- 2008
- 51-200
- Strategic comms + digital marketing, media relations, integrated campaigns, corporate comms, thought leadership
Industries Served
B2B technology, AI/ML, cloud, cybersecurity, fintech/financial services, healthcare/medical device, sustainability
Highwire is a strong choice for innovation-heavy brands that want integrated marketing communications. Best for companies aiming to translate complex value into clear market narratives.
10.FINN Partners
- Boston, MA (global agency)
- 2011
- 1000+
- Full-service PR, integrated marketing, digital, public affairs, research, reputation, crisis
Industries Served
Healthcare, education, tech, travel/tourism, public affairs, consumer, financial services
FINN Partners offers big-agency resources with broad specialty depth. A good fit when you need scale, multi-market execution, and specialist teams under one roof.
11. Corporate Ink
- Boston, MA
- 1989
- 11-50
- B2B tech PR, messaging, content, thought leadership, media relations, pipeline-oriented PR support
Industries Served
B2B tech, SaaS, supply chain/logistics, ESG/sustainability tech, cybersecurity, AI, fintech, manufacturing tech
Corporate Ink is very niche-focused on B2B tech and buyer-centric PR. Best for teams that want PR aligned to enterprise buying journeys and measurable commercial outcomes.
12. Escalate PR
- Acton, MA
- 2019
- 2–10
- PR strategy, media relations, messaging, content support, thought leadership
Industries Served
B2B tech, IT services, cybersecurity, SaaS, fintech, startups
Escalate PR is a boutique option for focused, senior-led support. Best for smaller teams that want hands-on guidance and targeted earned media momentum.
13. Tier One Partners
- Boston, MA
- 2003
- 11–50
- PR, integrated marketing, messaging, media relations, content, thought leadership, strategy
Industries Served
Technology, cybersecurity, healthcare, professional services, B2B brands
Tier One is known for strategic communications and strong client partnership. A good fit for brands that need crisp positioning, consistent PR execution, and leadership visibility.
14. SHIFT Communications
- Boston, MA
- 2003
- 11–50
- PR, integrated comms, content, media relations, digital + social support, performance-oriented storytelling
Industries Served
B2B technology, SaaS, fintech, consumer tech, professional services
SHIFT focuses on integrated communications with a results mindset. Best for brands that want PR plus content and digital support working together toward clear outcomes.
15. The Castle Group
- Boston, MA
- 1996
- 11-50
- PR, events, public affairs, crisis communications, social media, marketing communications
Industries Served
Education, healthcare, nonprofits, real estate, energy, technology, consumer, civic/community initiatives
The Castle Group is a Boston staple with deep community and media relationships plus events expertise. Strong for organizations needing local influence, public-facing campaigns, and crisis readiness.
16. Denterlein
- Boston, MA
- 2000
- 11–50
- Strategic communications, reputation management, public affairs, crisis communications, executive counsel
Industries Served
Healthcare, education, real estate, sustainability, professional services, public affairs
Denterlein is a reputation-first firm with strong executive-level counsel. Best for organizations navigating complex public moments, leadership transitions, or high-visibility initiatives.
17. Brodeur Partners
- Boston, MA
- 1985
- 51–200
- Communications strategy, branding, PR, social/digital, marketing, behavior-change campaigns
Industries Served
Technology, healthcare, consumer, professional services, mission-driven brands
Brodeur is built for brands that want strategy, creativity, and communications integrated. A good fit when you need a narrative that changes perception and drives action.
18. BackBay Communications
- Boston, MA
- 2005
- 11–50
- PR, content, branding, social, digital marketing, strategic communications
Industries Served
Financial services, private markets, asset management, fintech, sustainable investing
BackBay is a specialist for finance-first storytelling where credibility matters. Best for firms that need sophisticated communications for investors, institutions, and regulated markets.
19. LaunchSquad
- Cambridge, MA
- 2000
- 51–200
- PR, content, media relations, brand storytelling, campaign support
Industries Served
Software/tech, consumer technology, clean tech, media, entertainment, mobile/infrastructure
LaunchSquad is a strong choice for innovative companies that need sharp narratives and launch momentum. Best for brands that want consistent media outcomes around product, growth, and category positioning.
20. Walker Sands
- Boston, MA
- 2001
- 51–200
- B2B PR and strategic communications, media relations, thought leadership, crisis communications, integrated marketing, SEO/GEO, demand generation, content and creative, web and marketing strategy
Industries Served
B2B technology, SaaS, cybersecurity, cloud, IT services, fintech and financial services, professional services, manufacturing, logistics and supply chain, healthcare
Walker Sands is an integrated B2B growth agency with a Boston office and dedicated PR leadership. It’s a strong fit for companies that want PR tied to business outcomes—reputation, demand creation and category positioning—supported by strategy, content and digital execution.
How we Picked the Best Massachusetts PR Agencies for Your Business.
We prioritized agencies with a genuine MA presence (Boston/Cambridge/Waltham, etc.), because local media relationships, event ecosystems, and regional credibility matter.
The strongest agencies can clearly explain what they’re best at (tech PR, public affairs, consumer, finance, healthcare, crisis) and show proof through clients, case studies, or consistent positioning.
We favored agencies that talk in outcomes (share of voice, pipeline influence, reputation protection, awareness lift, leadership visibility) rather than just outputs (press releases, pitching).
Many PR failures happen when the pitch is senior-led but delivery is junior-only. We prefer agencies that are transparent about who runs strategy and who executes.
Today’s PR is rarely “earned media only.” Strong partners integrate messaging, content, social, and digital distribution so wins compound rather than vanish after one article.
- Even growth-focused brands need a plan for reputational risk. We prioritized agencies with crisis, issues management, or executive counsel capability—especially in regulated or high-visibility sectors.
Five Questions to Ask a Massachusetts PR Agency Before You Hire.
Ask for examples tied to goals similar to yours (credibility, demand, investor attention, hiring, reputation).
Get names and roles. Confirm how often senior leadership is involved in strategy, media moments, and reporting.
Look for clarity: discovery → messaging → media targets → campaign plan → reporting cadence → optimization.
In Massachusetts, many sectors are crowded (tech, biotech, healthcare, finance). Ask how they differentiate and sustain positioning.
Even if you “don’t expect it,” you want to know their process: rapid response, approvals, spokesperson prep, holding statements, monitoring.
Things to Watch Out for When Choosing a PR Agency in Massachusetts.
Choosing the wrong PR partner can cost both time and money. Watch out for these key warning signs:
No agency can ethically guarantee specific publications. Good agencies guarantee process quality, targeting logic, and strong outputs—then earn wins.
If their plan is just outreach, you’ll get inconsistent results. Modern PR needs messaging, content, proof points, and repeatable story angles.
If the strategy disappears after onboarding, performance drops. Confirm who leads weekly calls, writing, pitching, and crisis support.
A clip report isn’t enough. Reporting should connect PR activity to goals like pipeline influence, brand trust, search demand, or stakeholder confidence.
If you’re in healthcare, finance, or public affairs, you need sector fluency. A generalist can create compliance and credibility risk.
