21 Best PR Firms
and Agencies in California
This guide spotlights California’s leading public relations agencies, known for shaping stories that resonate across corporate, nonprofit, and public sectors.
It explores their unique expertise, service offerings, and local influence—while outlining essential evaluation factors such as credibility, experience, service range, measurable impact, and community engagement—to help organizations find the ideal PR partner for meaningful visibility and growth in California’s distinctive market landscape.
Best PR Firms and Agencies in California
1. The Hoffman Agency
- San Jose, California
- 1987
- 270(globally)
- Tech PR, earned media, content marketing, social media, corporate communications, crisis management.
industries served
Technology, semiconductors, enterprise software, B2B.
The Hoffman Agency is a Silicon Valley-born PR firm specializing in tech storytelling for global markets. Known for its “journalistic” approach, it bridges traditional media relations with integrated digital content. Its nimble global team helps brands translate complex technology into relatable narratives that drive awareness and credibility worldwide.
2. Landis Communications Inc. (LCI)
- San Francisco, California
- 1990
- 10-49
- PR, media relations, digital marketing, social media, media training, crisis comms.
Industries Served
Healthcare, tech, real estate, consumer, non-profits.
LCI is a boutique, award-winning PR and marketing communications agency rooted in strategic storytelling. Based in San Francisco, LCI combines deep local connections with national reach, helping organizations elevate visibility, manage reputations, and engage audiences through meaningful media and community relations.
3. Sitrick & Company
- Los Angeles, California
- 1989
- 50-200
- Crisis management, litigation PR, executive media counsel.
Industries Served
Corporate, legal, entertainment, finance.
Sitrick & Company is a premier crisis communications firm specializing in high-stakes reputation management. Known for representing Fortune 500 companies, law firms, and public figures, it provides strategic counsel during crises and litigation, helping clients navigate public scrutiny with precision, discretion, and authority.
4. PMK•BNC
- Los Angeles, California
- 1986
- 200-500
- Entertainment publicity, celebrity PR, experiential marketing, brand partnerships.
Industries Served
Entertainment, consumer, lifestyle, fashion.
PMK•BNC is a powerhouse in entertainment PR, representing top talent, studios, and brands. The agency merges Hollywood influence with creative brand marketing, delivering high-visibility campaigns that shape culture. It’s known for blending celebrity, content, and digital experiences to connect brands authentically with audiences.
5. 5W Public Relations (5WPR)
- Los Angeles, California
- 2003
- 500
- Consumer PR, influencer marketing, crisis management, social media.
Industries Served
Consumer, tech, lifestyle, food & beverage.
5WPR is one of the fastest-growing independent PR agencies in the U.S., recognized for bold, results-driven storytelling. With a strong West Coast presence, it combines media expertise, influencer engagement, and digital strategy to amplify visibility for lifestyle, tech, and consumer brands.
6. Edelman
- San Francisco & Los Angeles, California
- 1952
- 6,000+ globally
- Corporate PR, brand communications, digital, crisis management.
Industries Served
Tech, healthcare, finance, consumer.
Edelman is the world’s largest communications firm, pioneering integrated strategies that build trust. Its California teams drive major corporate, tech, and social impact campaigns, fusing data insights with creative storytelling to influence media and public perception.
7. Allison+Partners
- San Francisco, California
- 2001
- 500+
- Integrated communications, influencer marketing, digital, corporate comms.
Industries Served
Tech, healthcare, consumer, travel.
Allison+Partners is a global PR agency born in San Francisco, known for creativity and collaboration. It delivers award-winning campaigns across earned, owned, and paid media. Its West Coast roots in innovation make it a trusted partner for brands seeking relevance and growth.
8. Weber Shandwick
- San Francisco, California
- 2001 (via merger)
- 6000 globally
- Corporate comms, consumer PR, crisis, influencer, digital.
Industries Served
Tech, consumer, finance, healthcare.
Weber Shandwick is a global leader blending creativity, analytics, and social impact. Its San Francisco office serves tech and consumer clients, combining earned media and digital storytelling to drive engagement and reputation.
- San Francisco, California
- 1956
- 1700
- Brand PR, corporate reputation, digital, crisis.
Industries Served
Consumer, corporate, healthcare, tech.
Golin redefines PR with its “Progressive PR” model — merging creativity and data. Its California offices partner with brands like McDonald’s and Cisco to deliver bold, human-centered campaigns that drive awareness and trust.
10. Hotwire
- San Francisco, California
- 2000
- 400
- Tech PR, content, digital, analytics, strategy.
Industries Served
B2B tech, SaaS, consumer tech.
Hotwire is a global technology communications agency helping innovators grow faster. Based in San Francisco, it crafts data-driven campaigns for leading and emerging tech brands, integrating public relations with marketing, content, and analytics.
11. Bob Gold & Associates
- Redondo Beach, California
- 1997
- 10-49
- Media relations, crisis comms, brand management, thought leadership.
Industries Served
Tech, telecommunications, entertainment.
Bob Gold & Associates is a boutique PR agency recognized for strategic storytelling in tech and entertainment. With decades of telecom experience, it delivers impactful narratives and data-driven communications that enhance visibility and reputation for innovators and start-ups.
12. Lee Andrews Group
- Los Angeles, California
- 1953
- 35-40
- Public affairs, community outreach, marketing communications, reputation management.
Industries Served
Infrastructure, civic, housing, sustainability, environment.
Lee Andrews Group specializes in civic engagement and public sector communications. Renowned for stakeholder relations and community outreach, it helps clients navigate complex public projects with transparency and trust-building strategies.
13. SparkPR
- San Francisco, California
- 1999
- 70
- Tech PR, digital, media relations, product launches.
Industries Served
Start-ups, enterprise tech, venture capital.
SparkPR helps emerging and established tech brands accelerate growth through strategic storytelling. It partners with start-ups to build visibility, handle launches, and secure coverage in top-tier media, combining PR with digital and influencer strategies.
14. Kahn Media
- Moorpark, California
- 2008
- 50
- PR, digital marketing, social media, creative content.
Industries Served
Automotive, luxury, lifestyle.
Kahn Media is a dynamic PR and marketing firm blending traditional media outreach with modern digital tactics. Focused on automotive and luxury brands, it delivers measurable impact through storytelling, events, and influencer collaborations.
15. J/PR
- Los Angeles / San Diego, California
- 2005
- 100
- Luxury lifestyle PR, influencer partnerships, content marketing.
Industries Served
Travel, hospitality, real estate
J/PR is a luxury lifestyle and travel communications agency celebrated for sophisticated storytelling. It manages global campaigns for hotels, resorts, and lifestyle brands, combining earned media with social and experiential marketing.
16. FINN Partners
- Los Angeles / Costa Mesa, California
- 2011
- 1200+
- Integrated communications, digital, public affairs, marketing.
Industries Served
Healthcare, tech, travel, consumer.
FINN Partners is a purpose-driven global agency providing integrated PR, digital, and creative services. Its California operations bring expertise in healthcare and technology, helping brands shape meaningful connections with audiences through authentic storytelling and innovation.
17. Inkhouse
- San Francisco, California
- 2008
- 100-250
- PR, content marketing, thought leadership, demand gen.
Industries Served
Tech, B2B, consumer.
Inkhouse blends earned media with content and marketing strategy to fuel growth for tech and consumer brands. Known for a creative, newsroom-style approach, it helps businesses scale visibility while aligning communication to sales goals.
18. Porter Novelli
- San Francisco, California
- 1972
- 1000+
- Corporate reputation, purpose strategy, public affairs, digital.
Industries Served
Healthcare, corporate, consumer, NGO.
Porter Novelli is a purpose-driven global agency that integrates communication with impact. Its California offices advise companies on aligning brand purpose with measurable change through storytelling, stakeholder engagement, and thought leadership.
19. Landmark PR
- Los Angeles, California
- 2004
- 20
- Entertainment PR, media relations, influencer marketing.
Industries Served
Film, music, culture, lifestyle.
Landmark PR is an LA-based boutique firm known for entertainment and lifestyle campaigns. It partners with studios, artists, and brands to craft compelling narratives and manage press relations that enhance reputation and audience engagement.s.
20.Bospar
- San Francisco, California
- 2015
- 100
- Tech PR, digital, crisis, content marketing.
Industries Served
Technology, B2B SaaS, fintech.
Bospar is a fully virtual PR agency headquartered in San Francisco. It specializes in tech communications for fast-growing B2B and SaaS companies, offering agile, metrics-driven campaigns that combine PR, content, and digital innovation.
How We Picked the Best California PR Agencies for Your Business.
Five Important Questions to Ask When Choosing a PR Agency in California
Things to Watch Out for When Choosing a PR Agency in California
Choosing the wrong PR partner can cost both time and money. Watch out for these key warning signs:
