This guide highlights Alabama’s top public relations agencies, showcasing their expertise, services, and industry focus across corporate, nonprofit, and government sectors. ]
It also outlines key evaluation criteria—reputation, experience, service range, client impact, and community involvement—along with essential questions to help businesses choose the right PR partner for measurable results and visibility.
Utilities, government, nonprofits, corporate
Peritus PR is a Birmingham-based strategic communications agency known for shaping narratives that drive public opinion and build trust. The firm excels in advocacy, crisis management, and stakeholder engagement, working with clients across the public, nonprofit, and corporate sectors to influence policy, perception, and positive community change.
Corporate, community, nonprofit
KC Projects is a boutique PR firm helping brands grow through media relations, creative storytelling, and digital campaigns. Their team crafts authentic narratives that enhance visibility for entrepreneurs, corporations, and community organizations, offering both strategic and hands-on communication solutions that build reputation and long-term engagement.
Healthcare, Technology, Finance, Consumer Brands
Copperwing Design is a full-service creative and communications agency based in Montgomery. Known for its design-driven storytelling, the firm provides integrated branding, advertising, and public relations services that help organizations connect meaningfully with their audiences across print, digital, and broadcast media.
Media placements, press conferences, PR strategy, brand communication
The Lollar Group specializes in helping clients build media presence and manage their public image. With decades of combined experience, the agency handles press conferences, speech preparation, and brand reputation management for regional businesses
Healthcare, Technology, Finance, Consumer Brands
Hare Communications delivers tailored public relations strategies to help brands gain visibility and influence. They integrate traditional and digital PR with strong creative execution, providing media planning, influencer relations, and social media strategies that resonate with audiences.
Retail, events, nonprofits, corporate
A veteran in Alabama’s PR scene, McCraney Communications has been shaping reputations for more than 25 years. The firm provides strategic consulting, media training, and crisis management, guiding brands, personalities, and corporations to communicate clearly and confidently in the public eye.
PR strategy, media engagement, influencer marketing, digital content
Black Benak is a creative communications firm focused on helping local brands grow through branding, PR, and storytelling. Known for its boutique approach, the agency builds authentic identities that resonate with audiences while driving measurable visibility for its clients.
Advertising, PR, branding, digital marketing, strategy
Intermark Group is one of Alabama’s largest and most established full-service agencies, combining psychology-driven marketing with public relations expertise. The agency crafts integrated campaigns for brands seeking deep emotional connections with their audiences across advertising, PR, and digital media.
Retail, consumer, corporate
Style Advertising has been a cornerstone of Birmingham’s marketing and PR scene since 1970. It provides a balanced mix of creative advertising, public relations, and media management, helping clients maintain a strong brand presence both locally and nationally.
Nonprofit, consumer, local business
BGrace Media combines PR expertise with digital strategy to help organizations engage communities and inspire impact. The firm’s team offers storytelling, campaign execution, and strategic communications services that elevate local and regional brands.
Consumer, B2B, corporate
Agency54 is a legacy Alabama agency delivering multi-channel communications and PR services. With roots dating back to the 1950s, the firm has evolved to offer marketing, design, and public relations services to modernize and strengthen brand presence.
Nonprofits, small businesses
Direct Communications helps organizations tell compelling stories through impactful PR and event strategies. They focus on brand visibility, local community engagement, and media exposure for businesses and nonprofit clients.
Tourism, community, economic development
Red Sage Communications combines digital innovation with strong storytelling to promote destinations, organizations, and communities. Their data-driven campaigns and PR services are designed to elevate regional brands through branding, digital advertising, and community storytelling.
Small business, nonprofit
Wynsum Communications is a Huntsville-based PR firm offering creative content and communication strategies that drive awareness. They specialize in event marketing, storytelling, and branding for small businesses and community organizations.
Government, corporate, public sector
Carleton PR focuses on public affairs, government relations, and crisis communication. The agency helps businesses and public institutions craft precise messages that influence opinion, shape perception, and drive engagement through strategic media relations
Nonprofits, small business, local organizations
Flourish helps clients “communicate with purpose.” The firm’s team blends branding, PR, and marketing to help local organizations and nonprofits amplify their stories through media coverage, events, and strong community engagement.
Aerospace, government, technology
Media Fusion provides communications, design, and multimedia services, often supporting technical and government organizations such as NASA. Their storytelling combines creative production with clear messaging for complex technical subjects.
Small businesses, nonprofits, community
Sweet Tea Communications brings southern charm and professionalism to modern public relations. Focused on storytelling and reputation management, they craft customized PR campaigns that reflect each client’s unique identity.
Local and regional businesses
Engel O’Neill is a full-service advertising and PR agency known for blending creativity with strategy. Their Huntsville office offers PR and marketing solutions designed to build long-term brand value and audience trust.
Consumer, lifestyle, local businesses
The Bold Agency is a creative communications studio crafting bold, strategic, and emotionally resonant brand experiences. They combine design, digital storytelling, and PR strategy to help brands stand out in a crowded marketplace.
We assessed each agency’s track record, online reviews, and client testimonials. Agencies with consistent positive feedback, strong local recognition, and credible case studies were prioritized. Firms with industry awards or long-standing reputations for excellence also ranked higher.
We considered how long each firm has been in operation and the depth of experience among leadership teams. Agencies with proven experience in both traditional PR and digital communications stood out for their ability to adapt to modern media trends.
A diverse range of services was a major selection factor. The best agencies provide more than press releases—they offer crisis communications, brand storytelling, media training, influencer relations, event marketing, and integrated digital strategies.
We examined case studies, portfolio highlights, and measurable outcomes such as media placements, brand visibility, and audience engagement. Agencies demonstrating quantifiable success and client retention earned higher positions.
To ensure broad applicability, we included agencies serving a range of industries—healthcare, government, technology, nonprofit, education, tourism, and consumer brands. This diversity reflects Alabama’s evolving economy and ensures options for all types of organizations.
Agencies with strong local roots and community engagement efforts were prioritized. We favored those contributing to regional growth, supporting nonprofits, or fostering civic initiatives, as they often demonstrate stronger client relationships and social responsibility.
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Ask for specific metrics—media coverage, engagement, or lead generation.
Ensure senior-level oversight rather than a handoff to junior staff.
Evaluate their readiness to protect your brand under pressure.
Look for agencies that use analytics and clear reporting.
A good PR partner should align earned, owned, and paid media for holistic visibility.
