20 Best PR Firms and Agencies in Indiana
This guide spotlights Indiana’s leading public relations agencies, known for shaping stories that resonate across corporate, nonprofit, and public sectors.
It explores their unique expertise, service offerings, and local influence—while outlining essential evaluation factors such as credibility, experience, service range, measurable impact, and community engagement—to help organizations find the ideal PR partner for meaningful visibility and growth in Indiana’s distinctive market landscape.
Best PR Firms and Agencies in Indiana
1. Hirons
- Indianapolis, Indiana
- 1978
- 11-50
- Media Relations, Public Affairs, Crisis Communications, Strategic Communications, Content Strategy, Digital Campaigns
industries served
Government, Healthcare, Nonprofits, Education, Corporate
Hirons is a long-established Indianapolis communications agency known for strategic PR, public affairs, and integrated campaigns that support reputation and growth. Best for government, healthcare, and mission-driven organizations that need senior-led strategic communications, public affairs support, and reputation protection across Indianapolis and statewide.
2. Borshoff
- Indianapolis, Indiana
- 1984
- 11-50
- PR Strategy, Media Relations, Brand Messaging, Crisis/Issues Support, Content & Creative, Integrated Campaigns
Industries Served
Healthcare, Higher Education, Consumer, Corporate, Nonprofits
Borshoff is a full-service communications firm specializing in brand reputation, media relations, and marketing communications with a strong Midwestern footprint. Ideal for mid-to-large organizations seeking integrated PR and brand communications—strong media relations, messaging, and crisis support—delivered with seasoned leadership.
3. Dittoe Public Relations
- Indianapolis, Indiana
- 1999
- 11-50
- Media Relations, Social Media, Reputation Management, Content Creation, Brand Strategy, Crisis Support
Industries Served
Professional Services, Healthcare, B2B, Consumer, Nonprofits
Dittoe PR is a PR and digital agency focused on building awareness and credibility through media coverage, thought leadership, and integrated marketing execution. Great for businesses that want earned media paired with social/digital amplification, building awareness through consistent storytelling and proactive reputation management.
4. Mass Ave Public Relations
- Indianapolis, Indiana
- 2012
- 2-10
- Media Relations, Brand Storytelling, Strategic PR Planning, Event Publicity, Content Development
Industries Served
Local Businesses, Lifestyle, Community Orgs, Nonprofits, Professional Services
Mass Ave PR is a boutique Indianapolis agency supporting organizations with media relations, storytelling, and reputation-building campaigns. Best for local and regional brands that want boutique, hands-on PR—media pitching, event publicity, and story development—without big-agency overhead.
5. McFarland PR & Public Affairs
- Indianapolis, Indiana
- 2012
- 2-10
- Public Affairs, PR Strategy, Media Relations, Issues Management, Community Outreach, Campaign Support
Industries Served
Government, Public Sector, Healthcare, Nonprofits, Community Programs
McFarland PR & Public Affairs supports clients with public affairs, government communications, and PR programs built for public-facing, high-stakes environments. A strong choice for public affairs and stakeholder-heavy work, supporting government-adjacent and regulated organizations with issues management and community outreach.
6. Hostetler Public Relations
- Zionsville, Indiana
- 2000
- 2-10
- Public Relations Strategy, Media Relations, Messaging & Positioning, Internal & External Communications, Community Relations, Event Communications, Issues/Crisis Support
Industries Served
Nonprofits, Corporate, Construction/Engineering, Hospitality/Real Estate, Professional Services, Community Organizations
Hostetler Public Relations is an independent Indianapolis PR agency founded in 2000, providing communications counsel, planning, and hands-on support. It’s ideal for teams who want senior-led PR counsel and execution with a true “extension of your staff” feel—strong for steady reputation building, stakeholder communication, and localized-to-regional earned media in Indiana.
7. PANBlast
- Indianapolis, Indiana
- 2005
- 5-10
- B2B PR, Thought Leadership, Media Relations, Messaging, Content Strategy, Executive Visibility
Industries Served
B2B, Tech, SaaS, Professional Services, Healthcare
PANBlast is known for B2B visibility, thought leadership, and strategic PR that positions founders and teams as credible experts in their category. Best for B2B, tech, and SaaS companies aiming to build authority through thought leadership, executive visibility, and consistent trade/business press coverage.
8. Collective Alternative
- Indianapolis, Indiana
- 2008
- 11-50
- PR, Media Relations, Brand Strategy, Crisis Communications, Social Media, Creative & Digital
Industries Served
Small–Mid Businesses, Local Services, Retail, Nonprofits, Healthcare
Collective Alternative is a full-service marketing, advertising, and public relations firm helping brands protect reputation and drive visibility through integrated campaigns. A strong option for small-to-mid businesses that want PR integrated with marketing—media relations supported by creative, social, and digital execution.
- Carmel, Indiana
- 2017
- 11-50
- Media Relations, Strategic Communications, Public Relations, Brand Development, Grassroots Marketing, Content Creation
Industries Served
Public Sector, Nonprofits, Professional Services, Consumer & Lifestyle Brands, Local Businesses
Pence Media Group is a Carmel-based public relations, media, and marketing consultancy that helps organizations build brands and earn coverage through strategic communications, media relations, and grassroots outreach. It’s best for Indiana organizations that want a modern PR partner combining earned media, strategic communications, and community-focused outreach to build trust and visibility.
10. The Ferguson Agency
- Fort Wayne, Indiana
- 1975
- 11-50
- Public Relations, Brand Development, Media Relations, Digital Campaigns, Content, Strategic Planning
Industries Served
Healthcare, Community Orgs, Local Business, Consumer Brands, B2B
Ferguson is a Fort Wayne-based agency offering advertising, branding, and PR support, including communications planning and reputation management. Best for Northeast Indiana brands seeking a full-service partner with PR capability—campaign strategy, media support, and strong creative execution.
11. Asher Agency
- Fort Wayne, Indiana
- 1974
- 11-50
- PR, Media Relations, Campaign Strategy, Social Media, Creative, Digital Marketing
Industries Served
Consumer, Retail, Healthcare, Community Organizations, Professional Services
Asher is a long-running Fort Wayne agency providing marketing, advertising, and PR support for brands that want consistent visibility and creative execution. Good for regional brands wanting PR supported by advertising and creative, with an emphasis on consistent local visibility and campaign coordination.
12. dgs Marketing Engineers
- Indianapolis, Indiana
- 1986
- 11-50
- Marketing Communications, Brand Strategy, Content, PR Support, Lead Gen Campaigns, Positioning
Industries Served
Manufacturing, Industrial, B2B Services, Technology
dgs is a B4B-focused agency supporting manufacturers and industrial brands with strategic marketing communications that often includes PR and brand reputation work. A full-service B4B marketing firm, dgs Marketing Engineers focuses on technical industries, such as advanced manufacturing and industrial businesses.
13. Propeller Marketing
- Fishers, Indiana
- 2001
- 2-10
- Public Relations, Branding, Web, Content, Email Marketing, Social Media
Industries Served
Local Businesses, Professional Services, Community Brands
Propeller is a Fishers-based agency offering marketing and PR support for small-to-mid brands that want practical execution and consistent messaging. Best for small businesses that want practical PR and marketing support—content, foundational media outreach, and brand messaging in one package.
14. Britton Marketing & Design Group (BMDG)
- Fort Wayne, Indiana
- 2006
- 11-50
- Branding, Messaging, Content Strategy, Campaign Creative, Integrated Marketing
Industries Served
Consumer, Lifestyle, Retail, Professional Services, Community Brands
BMDG is a Fort Wayne branding and marketing firm that helps companies clarify positioning and execute campaigns with strong storytelling and creative direction. Ideal for brands that need polished positioning and creative storytelling to support campaigns and PR-ready messaging.
15. Baise Collective
- Indianapolis, Indiana
- 2005
- 2-10
- PR & Strategic Communications, Media Relations, Messaging & Story Development, Crisis/Issues Support, Content & Media Strategy
Industries Served
Nonprofits, Public Sector, Professional Services, Community Organizations, Local Businesses
Baise Collective is an Indianapolis-based public relations and strategic communications firm helping organizations earn media coverage, sharpen messaging, and protect reputation through thoughtful, audience-first storytelling. Best for Indiana organizations that want senior-led PR support, strong Indianapolis media connections, and practical communications strategy for launches, executive visibility, and reputation-sensitive moments.
16. Big Idea Company
- Mishawaka, Indiana
- 2001
- 2-10
- PR Strategy, Crisis Communications, Media Relations, Brand Communications, Content/Video Support
Industries Served
Education, Healthcare, Economic Development, Nonprofits
Big Idea Company is a South Bend/Mishawaka PR and brand-building firm known for communications strategy and high-impact storytelling for complex organizations. Best for complex organizations (education, healthcare, civic/economic development) needing strategic communications, reputation management, and high-impact storytelling.
17. Villing+Co
- South Bend, Indiana
- 1982
- 11-50
- Marketing Communications, Brand Strategy, Messaging, Content, Digital, PR Support
Industries Served
Regional Brands, B2B, Healthcare, Community Orgs, Professional Services
Villing+Co is a South Bend agency delivering integrated marketing solutions with strong communications and brand strategy components that support PR outcomes. Good fit for regional organizations that want integrated marketing with strong communications strategy and consistent brand messaging.
18. Dearing Group
- West Lafayette, Indiana
- 1976
- 11-50
- Brand Strategy, Campaign Development, Content, Communications Planning, Digital & Creative
Industries Served
Higher Education, Local Business, Healthcare, Consumer, Community Brands
Dearing Group is a West Lafayette agency offering brand storytelling and integrated campaigns, including communications support suited to PR-driven initiatives. Best for institutions and regional brands that need brand strategy and campaign communications that translate into stronger visibility and engagement.
19. Kitch & Schreiber
- Evansville, Indiana
- 1993
- 11-50
- Campaign Creative, Messaging, Content, Digital Marketing, Media Support
Industries Served
Local Businesses, Healthcare, Retail, Community Organizations
Kitch & Schreiber is an Evansville agency supporting businesses with creative campaigns and communications that can support PR visibility and brand trust. Ideal for Southern Indiana brands looking for integrated promotion—creative campaigns and communications that support reputation and community presence.
20. TJ21 Media Group
- South Bend, Indiana
- 2013
- 11-50
- Public Relations Support, Video Production, Content, Web, Digital Marketing, Brand Promotion
Industries Served
Local Business, Events, Service Brands, Community Organizations
TJ21 is a South Bend-based agency with strong content and media production capabilities, supporting PR-style visibility through campaigns and brand communications. Best for organizations that want PR-style visibility powered by strong video and content production, helping campaigns stand out online and locally.
How we Picked the Best Indiana PR Agencies for Your Business.
Agencies with real experience working in Indiana markets (especially Indianapolis, Fort Wayne, South Bend, Evansville, and West Lafayette) tend to understand local outlets, community dynamics, and stakeholder expectations.
We leaned toward firms that clearly deliver PR outcomes—media relations, messaging, reputation management, and executive communications—rather than agencies that only list PR as an add-on.
Good agencies can explain what happens each month or per campaign (pitching, content, monitoring, reporting, spokesperson prep), so you can compare options without guesswork.
Indiana has strong sectors like manufacturing, healthcare, higher education, logistics, and nonprofits. We valued agencies that show experience in at least one of these or similar regulated or complex environments.
We favored agencies with visible proof points: case studies, recognizable clients, third-party listings, awards, or consistent public presence that indicates stability and track record.
Even if you’re hiring for growth PR, it matters whether the agency can support crises, issues management, or rapid-response communications when the pressure is on.
Five Questions to Ask an Indiana PR Agency Before You Hire.
A good PR agency should connect PR activity to business outcomes (reputation, awareness, inbound demand, stakeholder trust). Ask what they report monthly and what metrics matter most for your goals.
Some agencies sell you on senior expertise but delegate execution to juniors. Ask who writes, pitches, manages media relationships, and leads strategy calls.
PR isn’t “press release and pray.” Ask about their pitching process, target media list development, angles, follow-ups, and how they tailor stories.
Your PR partner should have an onboarding process (messaging interviews, brand voice guidelines, risk review). This is especially important in healthcare, public sector, or regulated industries.
Even if you don’t expect problems, ask how they handle rapid response: approval workflows, spokesperson prep, holding statements, and monitoring.
Things to Watch Out for When Choosing a PR Agency in Indiana.
Choosing the wrong PR partner can cost both time and money. Watch out for these key warning signs:
No reputable agency can guarantee specific outlets on demand. Overpromising here usually leads to low-quality placements or disappointed expectations.
If the agency can’t clearly explain what they’ll do each month, you may end up paying for “availability” instead of outcomes.
PR works when storytelling is tailored. Watch out for agencies that use generic templates, mass email blasts, or outsourced copy that doesn’t sound like your brand.
If they don’t have a plan for approvals, escalation, and rapid response, they can create risk—especially when something goes wrong publicly.
A list of “pitches sent” isn’t enough. You want what’s working, what’s not, what they learned, and what they’re changing next month.
