20 Best PR Firms and Agencies in Idaho
This guide spotlights Idaho’s leading public relations agencies, known for shaping stories that resonate across corporate, nonprofit, and public sectors.
It explores their unique expertise, service offerings, and local influence—while outlining essential evaluation factors such as credibility, experience, service range, measurable impact, and community engagement—to help organizations find the ideal PR partner for meaningful visibility and growth in Idaho’s distinctive market landscape.
Best PR Firms and Agencies in Idaho
1. Peyron Strategic Communications
- Boise, Idaho
- 1996
- 2-9
- Corporate communications, public relations, marketing communications, social media, government relations
industries served
Travel & tourism, sports, real estate, public affairs, corporate communications
Peyron is a Boise-based communications firm known for strategic counsel spanning PR, marketing communications, and government relations—often a fit for tourism, place-based brands, and reputation-sensitive organizations.
2.Red Sky Public Relations
- Boise, Idaho
- 2008
- 2-10
- Strategic communications, media relations, crisis communications, brand development, content development
Industries Served
Tourism, government, technology, healthcare, nonprofits
Red Sky is a Boise PR and marketing agency focused on positioning, promoting, and protecting brands with a mix of strategy, media relations, and crisis-ready messaging.
3. Full Swing Public Relations
- Boise, Idaho
- 2019
- 2-10
- PR strategy, media relations, executive visibility, thought leadership, visibility coaching
Industries Served
Professional services, founders/executives, nonprofits, purpose-driven brands
Full Swing PR supports leaders and service-driven organizations with PR strategy and media outreach designed to build credibility and demand over time.
4. Tracy Consulting
- Boise, Idaho
- 2010
- Not publicly listed
- Public relations, crisis management, media relations, community relations, traditional marketing
Industries Served
Commercial, nonprofits, associations, political/public affairs
Tracy Consulting is a Boise PR and communications firm with an emphasis on crisis management and practical, Idaho-market media experience.
5. Firetalker PR
- Boise, Idaho
- 2011
- 2-10
- Media relations, publicity coaching, brand development, strategic communications, thought leadership
Industries Served
SMBs, authors, speakers, professional services
Firetalker PR combines traditional PR with coaching-style support for owners and experts who want consistent visibility and authority-building coverage.
6. Stoltz Marketing Group
- Boise, Idaho
- 1996
- 2-9
- Brand development, creative campaigns, digital experiences, advertising, public relations
Industries Served
Multi-industry (brand-led orgs and community-minded campaigns)
Stoltz is a Boise creative agency with integrated communications capabilities—useful for brands that want PR woven into broader brand and campaign work.
7. Portman Square Group Communications
- Boise, Idaho (global footprint)
- 2016
- 10-49
- Strategic communications, crisis communications, investigations/due diligence support, risk mitigation
Industries Served
Law, finance, multinational orgs, government, high-stakes matters
Portman Square Group blends strategic communications with intelligence-led services—often engaged where reputational risk, litigation, or complex stakeholder environments are involved.
8. Fahlgren Mortine (Boise Office)
- Boise, Idaho
- 1962
- Not publicly listed (Boise)
- Integrated communications, public relations, marketing, digital, content and engagement
Industries Served
Public sector, tourism/DMO, corporate and community-focused organizations
Fahlgren Mortine is an integrated communications firm with a Boise presence, often a fit for organizations that want PR tightly connected to marketing and digital execution.
- Boise, Idaho
- 2023
- Not publicly listed
- Strategic communications, public relations, marketing support
Industries Served
Nonprofits, advocacy groups, small to mid-sized companies
Lunation is a Boise-based communications shop offering PR and strategic comms support designed to be accessible for Idaho and Pacific Northwest organizations.
10.Tuuti
- Boise, Idaho
- Not publicly listed
- Not publicly listed
- Creative communications, PR, content creation, social media, traditional media
Industries Served
Brands needing design + communications integration
Tuuti positions itself as a creative communications partner that blends PR with design, content, and social—helpful for brands looking for integrated storytelling assets.
11. BLUE541
- Coeur d'Alene, Idaho
- 2001
- Not publicly listed
- Public relations, marketing, digital, web design, full-service agency support
Industries Served
Local/regional businesses, tourism and lifestyle, multi-channel campaigns
BLUE541 is a North Idaho agency with PR and full-service marketing capabilities, often suited to brands that want one partner for PR plus creative and digital execution.
12.RED, Inc. Communications
- Idaho Falls, Idaho
- 1993
- Not publicly listed
- Communications consulting, public relations support, creative/production, business support services
Industries Served
Government agencies, energy/technical orgs, private-sector communications
RED, Inc. is an Idaho Falls-based communications firm providing consulting and communications support services, including PR-adjacent work for mission-driven and technical organizations.
13. Drake Cooper
- Boise, Idaho
- 1978
- Not publicly listed
- Integrated advertising and marketing, brand strategy, content, media (PR-adjacent support)
Industries Served
Mid-market brands, consumer and service businesses
Drake Cooper is a long-standing Boise agency that can complement PR with broader brand and marketing execution when you need integrated campaigns.
14. Trustpoint Xposure
- Post Falls, Idaho
- Not publicly listed
- 11-50
- Media placements, podcast placement, digital PR, executive visibility, authority building
Industries Served
Professional services, startups, finance, law, tech founders
Trustpoint Xposure positions itself as an AI-driven PR agency focused on authority and placement-led visibility campaigns for founders and firms.
15. Jeda Media
- Coeur d'Alene, Idaho
- Not publicly listed
- Not publicly listed
- Advertising, branding, media buying, PR-adjacent communications, video, digital marketing
Industries Served
Local businesses, real estate, professional services, consumer brands
Jeda Media is a Coeur d’Alene agency offering integrated marketing and advertising support that can complement local PR and brand positioning.
16. Veritas Advisors LLP
- Boise, Idaho
- 1999
- 50-249
- Public policy communications, government relations, research and communications support, issues management
Industries Served
Government, healthcare, energy, education, associations, and reputation-sensitive organisations
Veritas Advisors is an Idaho-based public policy and government relations firm that supports complex, high-stakes communications, with additional presence in Washington, D.C.
17. EZMarketing
- Coeur d'Alene, Idaho
- Not publicly listed
- Not publicly listed
- SEO, web design, social media marketing, email marketing, digital strategy (PR-adjacent)
Industries Served
SMBs, home services, professional services, multi-location businesses
EZMarketing is a digital marketing shop that can support PR through visibility assets—content, landing pages, and amplification that improve campaign performance.
18. Arcane Marketing
- Idaho Falls, Idaho
- Not publicly listed
- Not publicly listed
- SEO, paid media, web design, video, social ads (PR-adjacent)
Industries Served
Local businesses, ecommerce, service brands, regional companies
Arcane Marketing is an Idaho Falls-based agency known for performance marketing and content assets that can pair well with PR efforts and thought leadership.
19. Rinard Media
- Twin Falls, Idaho
- Not publicly listed
- 6-9 (reported)
- Website design, SEO, PPC/Google Ads, branding, video production, copywriting, marketing strategy
Industries Served
Small businesses, local service providers, home services, professional services, regional brands
Rinard Media is a Twin Falls-based full-service marketing agency offering web, paid search, SEO, and content/video capabilities – a good fit for businesses that want PR-supported campaigns paired with strong lead-generation and on-site conversion assets.
20. Sparklight Advertising
- Boise, Idaho (with nationwide coverage)
- 1986
- Not publicly listed
- Programmatic/targeted display and video, OTT/CTV streaming video, streaming audio, SEO, Google Ads/SEM, YouTube Ads, social media (organic + paid), email marketing, website design/development/hosting, creative services, video production, local cable TV advertising
Industries Served
Small and mid-sized businesses, multi-location brands, government and education sectors
Sparklight Advertising is a long-running advertising and digital marketing team that blends media planning with performance marketing and creative production. It can be especially useful for amplifying earned media wins, supporting launches, and driving measurable demand alongside a PR strategy.
How we Picked the Best Idaho PR Agencies for Your Business.
We prioritised agencies with consistent presence across reputable directories, community listings, and/or industry sources.
Preference went to firms with clear sector strengths and a track record serving Idaho and regional clients.
Shortlisted agencies offer more than basic press releases, including strategy, media relations, content, social, and crisis-ready communications.
Where available, we looked for evidence of outcomes such as coverage examples, campaigns, awards, or long-term client relationships.
The final list spans boutique PR shops and integrated agencies supporting multiple industries and budgets.
We favored agencies that understand Idaho’s media landscape (Boise, North Idaho, and regional markets) and can tailor narratives to local priorities.
Five Questions to Ask an Idaho PR Agency Before You Hire.
Ask for 2–3 examples that match your industry, business model (B2B/B2C), and growth stage. Look beyond “coverage” and ask what changed: qualified inquiries, partnerships, stronger reputation signals, or improved share of voice in Idaho and nearby markets.
Clarify who is doing the pitching, writing, and strategy after onboarding. Ask for the exact team structure, response times, and how senior leadership reviews performance. This helps avoid the “sold by seniors, run by juniors” problem.
Request a clear playbook for monitoring, escalation, and messaging approvals (including leadership and legal/compliance when relevant). In smaller markets, narratives can move fast—speed and message discipline matter.
Earned media works best when it’s turned into marketing assets: credibility sections on your site, social proof for ads, sales enablement, newsletters, and PR-driven content that supports search visibility.
Ask for a 30/60/90 plan with deliverables (positioning, media list, content creation, pitching cadence) and reporting tied to meaningful KPIs: quality placements, sentiment, referral traffic, backlinks, and business outcomes.
Things to Watch Out for When Choosing a PR Agency in Idaho.
Choosing the wrong PR partner can cost both time and money. Watch out for these key warning signs:
Be cautious of any agency that guarantees named publications as a sure thing, because editors ultimately decide what runs. Instead, look for a transparent plan: angles, targeted media list, pitching cadence, and honest forecasting.
If they can’t explain why your story matters to Idaho stakeholders—local communities, regional outlets, and industry trade media—expect low response rates and weak coverage quality.
If reports are dominated by impressions and potential reach, you may never know if PR is helping. Ask for outcome-linked reporting: placement relevance, sentiment, share of voice, referral traffic, backlinks, and demand signals.
Execution dies when responsibilities aren’t defined—who drafts, who sources quotes, who approves, and how fast. Look for a clear workflow with timelines, shared documents, and a predictable update rhythm.
Some agencies use senior leaders to win the account, then hand it off without maintaining strategic oversight. Confirm exactly who is on your account and how often leadership reviews strategy, performance, and next steps.
