20 Best PR Firms and Agencies in Fintech
This guide spotlights Leading public relations agencies in the Fintech Sector, known for shaping stories that resonate across corporate, nonprofit, and public sectors.
It explores their unique expertise, service offerings, and influence—while outlining essential evaluation factors such as credibility, experience, service range, measurable impact, and community engagement—to help organizations find the ideal PR partner for meaningful visibility and growth in the fintech sector distinctive market landscape.
Best PR Firms and Agencies in Fintech
1. Chatsworth Communications
- London, UK
- 2004
- 20-50
- FinTech PR, Financial Markets Technology PR, Payments PR, RegTech PR, Blockchain & DLT PR
industries served
FinTech, Capital Markets Technology, Payments, FX & Trading, Blockchain
Chatsworth is widely recognised as the first PR agency to focus exclusively on fintech, with over 20 years of experience building and protecting reputations for financial technology companies across capital markets, payments, FX, RegTech, and blockchain. Named Fintech Advisor of the Year at the 2023 London Fintech Awards, the firm’s seed clients included ICAP and CLS, and it has since guided dozens of fintechs from launch through growth and corporate action.
2. Vested
- New York, USA (HQ)
- 2015
- 100-200
- FinTech PR, Financial Services PR, Thought Leadership, Content Marketing, Investor Relations
Industries Served
FinTech, Banking, Asset Management, Insurance, Payments
Vested is a global financial communications agency named Forbes one of America’s Best PR Firms and PR News’s Medium Agency of the Year, with a client roster spanning Ernst & Young, American Express, Morgan Stanley, and a wide range of fintech companies. The firm is a founding member of Financial Narrative, the world’s leading network for senior financial marketers, and is known for blending traditional media outreach with smart digital and content strategies for fintech clients with international ambitions.
3. Gregory
- Ardmore, USA (HQ)
- 1990
- 130+
- FinTech PR, Financial Services PR, Investor Relations, Digital Marketing, Crisis Communications
Industries Served
FinTech, Financial Services, ETFs & Investments, InsurTech, Payments
Gregory is the seventh largest financial services PR agency in the US and one of the most AI-enabled communications firms in the world, with over three decades of experience helping fintechs earn trust and drive growth through visibility in Bloomberg, Reuters, and the Wall Street Journal. The firm recently acquired BackBay Communications to strengthen its financial services practice and has been recognised as a top-40 PR firm nationally by O’Dwyer’s.
4. Cognito
- New York., USA (HQ)
- 2001
- 50-150
- FinTech PR, Financial Services PR, Digital Payments PR, RegTech PR, Integrated Marketing
Industries Served
FinTech, Financial Services, Banking, Payments, Capital Markets
Cognito is a global financial and fintech communications agency with offices in New York, London, Singapore, and Hong Kong, known for its deep knowledge of the finance and technology sectors and its ability to craft communications strategies that resonate with specialist financial audiences. The firm serves clients across digital payments, RegTech, banking technology, and capital markets infrastructure, combining media relations, digital marketing, and content creation into integrated programmes.
5. Clarity PR
- London, UK (HQ)
- 2012
- 50-150
- FinTech PR, Technology PR, Regulatory Communications, Global Market Expansion, Digital Payments PR
Industries Served
FinTech, Technology, Payments, RegTech, Digital Banking
Clarity PR is a global agency with deep fintech credentials, known for helping companies navigate regulatory challenges while scaling internationally, with particular strength in digital payments and RegTech. The firm has worked with a wide range of fintech brands entering new markets, helping them build awareness and earn media attention in key financial centres across the US, UK, and Europe.
6. Aspectus Group
- London, UK
- 2000
- 100-200
- FinTech PR, Financial Services PR, Integrated Communications, Digital Marketing, Content Strategy
Industries Served
FinTech, Financial Services, Capital Markets, InsurTech, WealthTech
Aspectus Group is a leading global communications agency with a highly regarded fintech practice, serving clients across capital markets technology, InsurTech, WealthTech, and payments from offices in London, New York, Singapore, and Abu Dhabi. The firm is recognised for its deep sector knowledge, its integrated PR and digital marketing approach, and its ability to help both established financial technology companies and emerging challengers build credibility in competitive international markets.
7. William Mills Agency
- Atlanta, USA
- 1978
- 20-50
- FinTech PR, Banking Technology PR, Content Marketing, Thought Leadership, Media Relations
Industries Served
FinTech, Banking Technology, Payments, Insurance Technology, Financial Services
William Mills Agency is the largest independent FinTech-focused PR and marketing firm in North America, with over four decades of experience in banking technology that predates the term fintech itself. The firm is known for its unparalleled knowledge of the banking technology ecosystem and has served over 500 C-level executives, helping financial technology companies from startups to established players build their brands and lead industry conversations.
8. Dukas Linden Public Relations (DLPR)
- New York, USA
- 2003
- 50-100
- FinTech PR, Financial Services PR, Asset Management PR, Blockchain & Crypto PR, Thought Leadership
Industries Served
FinTech, Asset Management, Wealth Management, Blockchain, Professional Services
Dukas Linden Public Relations has been ranked among O’Dwyer’s top 10 financial PR firms for 11 consecutive years, with a strong fintech practice spanning blockchain, crypto, payments, and financial technology communications. The firm is recognised by The Observer and Insider as one of the financial industry’s leading PR agencies, and is known for its senior-led approach to building media visibility for fintech companies at all stages of growth.
- Denver, USA
- 2009
- 11-50
- FinTech PR, Payments PR, Embedded Finance PR, InsurTech PR, Thought Leadership
Industries Served
FinTech, Payments, Embedded Finance, InsurTech, Blockchain
Communications Strategy Group is a Denver-based agency consistently praised by fintech clients on Clutch for its deep understanding of sector nuances and its ability to build thought leadership and brand recognition in payments, embedded finance, InsurTech, and blockchain. The firm blends financial acumen with communications expertise and is known for pairing senior attention with execution tied directly to business outcomes.
10. BackBay Communications
- Boston, USA (HQ)
- 2005
- 20-50
- FinTech PR, Asset Management PR, Private Equity PR, Thought Leadership, Media Relations
Industries Served
FinTech, Asset Management, Private Equity, WealthTech, Financial Services
BackBay Communications is a Boston and London specialist exclusively focused on financial services and FinTech, recently acquired by Gregory FCA to create a combined powerhouse in financial communications. The firm is consistently listed among the top fintech PR agencies and is known for its senior-led, deeply specialised approach to media relations and thought leadership for investment technology and WealthTech clients.
11. Caliber Corporate Advisers
- New York, USA
- 2012
- 10-50
- FinTech PR, InsurTech PR, Strategic Communications, Thought Leadership, Content Marketing
Industries Served
FinTech, InsurTech, Payments, Wealth Management, Financial Services
Caliber Corporate Advisers is a New York boutique specialising in FinTech and InsurTech communications, valued by clients for its ability to simplify complex financial concepts and translate innovative products into straightforward stories that resonate with both media and investors. The firm has supported hundreds of fintech and finance companies with media relations, event support, and digital content through product launches, growth phases, and acquisition processes.
12.5WPR (FinTech Practice)
- New York, USA (HQ)
- 2003
- 300+
- FinTech PR, Financial Services PR, Consumer Tech PR, Crisis Communications, Digital Marketing
Industries Served
FinTech, Financial Services, Consumer Tech, Payments, Digital Banking
5WPR is one of the largest independent PR firms in the US with a dedicated fintech practice, offering large-agency scale with a track record in sensitive financial communications and multi-stakeholder management. The firm has achieved significant results for fintech clients including Payoneer, generating over 65 million media impressions through targeted international media campaigns, and is known for its strength in payments and consumer financial technology.
13. Diffusion PR
- New York, USA (HQ)
- 2003
- 20-50
- FinTech PR, Consumer Tech PR, Startup PR, Media Relations, Brand Storytelling
Industries Served
FinTech, Consumer Tech, Payments, Digital Banking, InsurTech
Diffusion PR is a creative storytelling agency with a strong fintech and consumer tech practice, known for launching high-impact campaigns for fintech startups and helping challenger brands build visibility in competitive financial technology markets. The firm serves clients across the US and UK with integrated media relations, brand positioning, and content strategies tailored to fintech companies at growth and scale stages.
14. Channel V Media
- New York, USA
- 2008
- 20-50
- FinTech PR, B2B Technology PR, Executive Thought Leadership, Market Positioning, Content Marketing
Industries Served
FinTech, Payments, Banking Technology, InsurTech, B2B Financial Services
Channel V Media is a New York agency with a specialist fintech practice focused on B2B payments, banking software, and financial technology companies looking to distinguish themselves in the US market. The firm takes a narrative-first approach to fintech PR, helping companies like Sopra Banking Software position themselves as value creators rather than vendors, with results including placement in Fortune, the Wall Street Journal, and specialist fintech trade media.
15. Avenue Z
- New York, USA
- 2018
- 50-150
- FinTech PR, Investor Relations, AI-Driven PR, Performance Marketing, Digital Strategy
Industries Served
FinTech, Financial Services, Venture Capital, AI, eCommerce
Avenue Z is a modern integrated communications agency operating at the intersection of fintech, media, and marketing technology, known for combining PR with AI-powered predictive modelling, paid social, and digital strategy. The firm is recommended for growth-focused fintech companies with complex marketing needs, and has delivered high-impact programmes for clients including Better, Dave, and Rally across major financial media outlets.
16. The Bulleit Group
- San Francisco, USA
- 2013
- 20-50
- FinTech PR, Blockchain & AI PR, Startup Communications, Data-Driven PR, Media Relations
Industries Served
FinTech, Blockchain, AI & Machine Learning, Emerging Tech, Payments
The Bulleit Group is a San Francisco agency specialising in fintech and emerging technology PR, with particular expertise in blockchain, AI, and the intersection of financial services with cutting-edge technology. Known for working with early-stage and fast-growing fintech companies, the firm uses a data-driven approach to simplify complex concepts and build market credibility for fintech challengers in competitive and technically sophisticated markets.
17. Prosek Partners (FinTech Practice)
- New York, USA (HQ)
- 1991
- 400+
- FinTech PR, Financial Services PR, Investor Relations, M&A Communications, Thought Leadership
Industries Served
FinTech, Financial Services, Asset Management, Private Equity, Payments
Prosek Partners is one of the world’s largest independent financial communications firms, with a growing fintech practice serving financial technology companies across payments, WealthTech, and financial infrastructure. Named PRovoke Media’s Global and North American Financial Agency of the Year, the firm brings the depth of relationships and strategic resources of a major financial PR agency to fintech clients seeking credibility with institutional investors, financial media, and strategic partners.
18. Spark Communications
- San Francisco, USA
- 1999
- 20-50
- FinTech PR, Technology PR, Startup PR, Media Relations, Crypto & Blockchain PR
Industries Served
FinTech, Technology, Consumer Finance, Crypto, Payments
Spark Communications is a San Francisco agency with over 25 years of experience in fintech and technology PR, having represented notable clients including Chime, LendingTree, Wise, and Barclays across media relations and brand communications. The firm’s long track record across both consumer and B2B fintech makes it a versatile partner for companies seeking credibility in US financial technology media markets.
19. MarketAcross
- Tel Aviv, Israel (HQ)
- 2014
- 50-100
- Blockchain & Crypto PR, FinTech PR, Content Marketing, Digital PR, Media Relations
Industries Served
Blockchain, Cryptocurrency, FinTech, DeFi, Web3
MarketAcross is one of the most established PR and marketing firms in the blockchain and cryptocurrency space, with a client roster that includes Binance, Polygon, Bybit, Polkadot, and Huobi. The firm is known for its top-tier content production and its ability to generate credible media coverage for blockchain and crypto fintech companies seeking visibility with both specialist and mainstream financial audiences.
20. Level PR
- San Francisco, USA
- 2010
- 10-30
- FinTech PR, Startup PR, Media Relations, Brand Positioning, Thought Leadership
Industries Served
FinTech, Technology, Consumer Finance, Payments, Digital Banking
Level PR is a San Francisco boutique focused on amplifying narratives for fintech startups and scale-ups seeking to share compelling stories with technology and financial media. The firm is known for its results-oriented approach and its ability to build media visibility for early and growth-stage fintech companies, helping them establish credibility in a competitive landscape through targeted, senior-led media relations.
How we Picked the Best Fintech PR Agencies for Your Business.
FinTech is not a single sector — it spans payments, digital banking, lending, WealthTech, InsurTech, RegTech, blockchain, crypto, and capital markets technology, each with distinct regulatory environments, media ecosystems, and buyer audiences. We prioritised agencies that demonstrated genuine knowledge of specific fintech sub-sectors rather than treating all financial technology as interchangeable, assessing whether their client histories and team expertise aligned with the particular area of fintech in which they claimed capability. Agencies with former fintech professionals, financial technologists, or regulatory specialists on staff scored significantly higher in our evaluation.
FinTech companies operate in one of the most heavily regulated spaces in any economy, and PR agencies that do not understand how to communicate credibly within compliance constraints — including FCA rules, SEC regulations, and sector-specific frameworks like PSD2 and MiCA — create serious risk for their clients. We assessed each agency's demonstrated ability to craft communications that are both compelling and compliant, and whether they had experience working alongside legal and compliance teams at regulated financial institutions. Agencies that treat compliance as someone else's responsibility are fundamentally unsuited to serving fintech clients.
FinTech PR requires specialist media relationships at outlets including TechCrunch, Finextra, Tearsheet, Sifted, The Block, American Banker, and Payments Source — as well as general financial press at Bloomberg, the Financial Times, and Reuters — contacts that must be built over years and cannot be acquired overnight. We evaluated each agency's proven ability to place stories in the publications that matter to fintech investors, enterprise buyers, and industry peers. Agencies with former financial technology journalists on staff or long-standing relationships with specialist fintech editors were viewed as significantly stronger candidates.
FinTech companies have very different communications needs at different stages — from pre-launch stealth positioning through seed funding announcements, Series A and B growth communications, and eventually M&A, IPO, or strategic partnership narratives. We assessed each agency's ability to adapt its programmes to the stage of the fintech business rather than applying a one-size-fits-all approach. Agencies with a documented track record of guiding fintech clients through multiple funding rounds and corporate milestones were viewed as the most strategically mature choices.
FinTech companies frequently operate across multiple financial regulatory jurisdictions simultaneously, and the communications strategies required to build credibility in London, New York, Singapore, and Frankfurt can differ significantly. We assessed each agency's genuine ability to execute coherent multi-market communications programmes for fintech clients, going beyond office location to assess whether local teams had the regulatory knowledge and media relationships needed to deliver in each jurisdiction. Agencies with truly integrated international fintech practices were rated highest in this category.
Five Questions to Ask a Fintech PR Agency Before You Hire.
A pre-launch startup, a Series B scaleup, and a pre-IPO fintech have fundamentally different communications needs — and an agency that specialises in one stage will often struggle to adapt its approach for another. Ask for specific examples of clients at a comparable stage, what the communications objectives were, and what was achieved. Agencies that can map their approach to your specific commercial and fundraising objectives, rather than offering a generic programme, are the ones most likely to deliver commercially relevant results.
Fintech communications operate under strict regulatory constraints, and an agency that does not understand the rules governing financial promotions, investment communications, or data privacy in your specific jurisdiction is a liability rather than an asset. Ask how the agency ensures compliance in its communications materials and whether it has experience working alongside legal and compliance teams at comparable regulated fintech companies. An agency that can discuss FCA, SEC, or MiCA compliance fluently in your first meeting is demonstrating the level of sector knowledge your programme requires.
FinTech media is a specialist ecosystem spanning outlets including Finextra, Sifted, Tearsheet, The Block, American Banker, and Payments Source, alongside major financial press at Bloomberg, the FT, and Reuters. Ask which specific journalists the agency works with regularly in the outlets most relevant to your target audience — whether enterprise banking buyers, retail consumers, institutional investors, or regulators. An agency that cannot answer this question with specificity is not operating at the depth of fintech media knowledge that your communications programme demands.
International market expansion is one of the most significant communications challenges a fintech faces, requiring the agency to understand both the regulatory landscape and the media and competitive dynamics of the new market from day one. Ask how the agency has supported previous fintech clients entering new geographic markets — what their research process was, how they adapted messaging, and which local media relationships they activated. Agencies with genuine multi-market fintech experience, rather than just global office locations, are the ones best equipped to accelerate credibility in new markets.
FinTech crises — data breaches, regulatory enforcement actions, funding collapses, or product failures — move extremely fast in an era of real-time financial media and social commentary, and the communications response in the first hours can determine the long-term reputational outcome. Ask the agency to walk you through a specific fintech crisis they have managed, how they coordinated with the client's legal and compliance teams, and what the outcome was. An agency that has genuinely been tested in a fintech crisis will be able to describe the experience in specific, credible detail that demonstrates the institutional knowledge you need available when things go wrong.
Things to Watch Out for When Choosing a Fintech PR Agency
Choosing the wrong PR partner can cost both time and money. Watch out for these key warning signs:
Blockchain is not InsurTech is not WealthTech is not RegTech — each requires different media relationships, different regulatory knowledge, and different buyer audience understanding. Be cautious of agencies that claim broad fintech expertise without being able to demonstrate specific depth in your particular sub-sector. An agency that cannot discuss the specific trade publications, regulatory bodies, and competitive dynamics of your fintech niche is likely to produce generic communications that fail to resonate with the sophisticated audiences that matter most to your business.
FinTech PR materials that make unsubstantiated performance claims, breach financial promotion rules, or inadvertently disclose material non-public information can expose your company to regulatory action and reputational damage. Be cautious of agencies that have not previously worked with regulated financial technology companies and cannot demonstrate a clear compliance review process for their communications materials. This is a non-negotiable capability in fintech PR — the consequences of getting it wrong are severe and can occur very quickly.
Coverage in Finextra, Tearsheet, The Block, or American Banker requires sustained, specialist relationships with journalists who cover specific areas of financial technology in depth — relationships that most generalist technology or financial agencies simply do not have. Ask the agency to name the fintech-specific journalists they have worked with recently and when they last placed a story in a relevant specialist outlet. An agency that relies entirely on mainstream technology or financial press to cover your fintech story is missing significant portions of the audience you need to reach.
Many fintech PR agencies are optimised for a specific stage of company development — some excel at startup launch communications but lack the institutional relationships needed for Series C or pre-IPO narratives, while others are built for established financial institutions and lack the agility needed for fast-moving startups. Ask how the agency has adapted its service model for clients as they have scaled from seed to growth to corporate action, and be cautious of agencies that seem rigidly structured around one type of engagement. Your communications needs will evolve rapidly as a fintech, and your agency must be able to evolve with you.
A fintech company that is covered extensively in general consumer press but invisible to institutional investors, enterprise banking buyers, and fintech industry analysts has not achieved a communications success — it has achieved noise. Be cautious of agencies that lead their pitch with total impressions, AVEs, or clip counts from mainstream outlets without reference to whether those outlets actually reach your commercial targets. The most valuable fintech PR results are often those that are least visible to a general audience — a feature in Finextra read by 50,000 banking CTOs is worth more than 50 general tech articles.
