New Website Launch Press Release: Examples and Templates Included

Now that you understand the structure, let’s walk through the practical workflow from planning to final proofreading.

We’ll use a fictitious company called Harbor & Hive Home, a direct-to-consumer furniture brand. The company is to be launched on the 6th of December 2026.

1. Define the Objective and Target Audience

Why do you want to write this press release. Defining the “Why” is very important as it can help you know how to structure the press release, what to focus on and what to cut away as you will be limited within 300-450 words space.

An example objective could be: “Harbor & Hive Home aims to use its 6th of December, 2026 website launch to position itself as a design-led, direct-to-consumer furniture brand in the U.S. and Canada. Primary audiences are home décor journalists and existing customers who previously browsed the catalog-only site. The company also wants to ensure people see the company’s growth and evolution as a customer-focused furniture brand.”

2. Include Accurate Website Launch Details

Before writing a single word, collect the concrete data you’ll need:

3. Use a Compelling Headline and Subheadline

Your first-pass headline doesn’t need to be perfect. Focus on clarity and at least one concrete benefit.

Sample headlines:

• Headline: “Harbor & Hive Home Launches New E-Commerce Website for Custom Furniture Buyers”
• Subheadline: “The new site features 3D room previews, a design quiz, and 5-day shipping across the U.S. and Canada.”

4. Dateline and Lead Paragraph First

Start the body with your official city and date, then follow immediately with a strong opening sentence.

Complete lead example: “BROOKLYN, New York – May 6, 2025 – Harbor & Hive Home, a design-focused furniture brand, today launched its new e-commerce website at harborandhive.com. The newly launched website serves customers across all 50 U.S. states and Canada, featuring 360° product views, a style quiz, and same-day delivery in NYC boroughs.”

5. Add Features and User Benefits to the Body Section

Structure your body content around 3-5 core improvements users will notice on day one. Include one or two mini use-cases. For example: “B2B buyers can now download spec sheets and request bulk quotes directly from product pages.”

6. Add Quotes from Your Company Executive

Draft quotes in natural, conversational language that still fits a business tone. Always confirm quotes with stakeholders before publication to avoid last-minute edits after you’ve already submitted for distribution.

Example quotes:

“We’ve spent three years listening to our customers, and this new site reflects everything they’ve asked for,” said Marcus Chen, Founder and CEO of Harbor & Hive Home. “From the live style quiz to same-day delivery, every feature was built around real user feedback.”

“Our live style quiz now helps customers build a custom living room set in under five minutes,” added Diana Okonkwo, Head of Digital Experience. “We believe that’s the kind of personalization that turns website visitors into loyal customers.”

7. Close with a Strong CTA, Boilerplate, and Contact Block

Summarize the key benefit and point readers to the site one more time in your final body paragraph:

“To explore the new Harbor & Hive Home experience and receive 15% off your first order, visit harborandhive.com.”

After the CTA section, the next is the Boiler Plate. The Boilder Plate is essentially a summary of your company, what you do, what makes you different and any important detail that can fit into that section. 

Here is an example below/:

About Harbor & Hive Home

Founded in 2021, Harbor & Hive Home creates design-forward furniture for modern living spaces. Based in Brooklyn, New York, the company serves customers across the U.S. and Canada through its new e-commerce platform. Visit harborandhive.com.