This section walks through the process from blank page to finished release for a specific exhibition. I will use one recurring fictional exhibition as an example throughout: “Echoes in Glass: Installations by Marisol Vega,” opening April 10, 2026 at Bayfront Museum of Art, Miami.

Step 1: Key Information and Angle

Before writing an art exhibition press release, confirm the essentials: final title, artist list (for group shows), dates, and the key works you’ll spotlight. Put everything into a simple checklist so details don’t slip.

Example angle: “Miami-based artist Marisol Vega presents her largest installation yet, turning recycled glass from demolished downtown buildings into suspended sculptures that refract Florida light.” This gives the media a hook beyond “the artist has a show.”

Step 2: Write a Clear, Specific Headline

Start by brainstorming 5–7 headline options. Then refine to one that names the artist, key theme, and venue or city, where possible.

Weak headline: “New Glass Art Exhibition Opens in Miami”

Strong headline: “Echoes in Glass: Miami Artist Marisol Vega Transforms Urban Debris into Luminous Installations at Bayfront Museum”

Step 3: Craft the Lead with the 5 W’s

Write a 2–3 sentence lead paragraph that ticks every “W”: who (artist or group), what (exhibition title), when (dates and opening), where (venue and city), why (main theme or significance).

Example lead:

“Miami, FL – April 10, 2026 – Artist Marisol Vega presents ‘Echoes in Glass,’ a site-specific installation of suspended glass sculptures created from recycled urban debris, at Bayfront Museum of Art from April 10 through July 12, 2026. The exhibition marks Vega’s first major museum presentation and features eight large-scale works created over the past two years. An opening reception on April 10 from 7–10 PM is free and open to the public.”

Step 4: The Body (Themes, Works, and Context)

Expand into 2–3 paragraphs describing what visitors will see. Be specific about mediums, number of works, installation style, and overall experience.

Example body paragraph:

“The exhibition features eight hanging sculptures, ranging from intimate pieces measuring 30 centimeters to a central installation spanning six meters in diameter. Vega collected glass fragments from 14 demolished buildings across Miami’s Overtown and Little Havana neighborhoods, fusing the material with copper wire and suspended steel frames. Sunlight entering the gallery’s clerestory windows animates the work throughout the day, casting shifting patterns of color across the museum floor.”

Step 5: Quotes

Interview the artist or curator—even informally—to collect 2–3 short quotes focusing on motivation, process, and what they hope visitors take away.

Step 6: Add Logistics, Bio, and Boilerplate

Create a clearly labelled “Exhibition Details” section where the full schedule, location, and access details appear in one place:

Exhibition Title: Echoes in Glass: Installations by Marisol Vega Dates: April 10 – July 12, 2026 Opening Reception: Friday, April 10, 7–10 PM (free and open to the public) Venue Name: Bayfront Museum of Art Address: 1103 Biscayne Boulevard, Miami, FL 33132 Hours: Tuesday–Sunday, 10 AM – 5 PM; Thursdays until 9 PM Admission: $18 adults, $12 students and seniors, free for members Website: www.bayfrontmuseum.org Social Media Handles: @bayfrontmuseum on Instagram and Twitter