A grand opening press release allows you to share your story and inform people about your new business launch and the opening day and time. A grand opening press release should entail critical information about your business, share location details if you are opening a business with a physical location or website if primarily an online business and what makes it special or your unique selling point (USP).

A well-written grand opening press release could assist you in building awareness, media coverage as well as reaching potential users who may be interested in your new venture.

What is a Grand Opening Press Release?

A grand opening press release is a brief press statement developed by an organization to create awareness around a new business or initiative. It contains important details of the event, including the name of the business, the location of the business, the date when the business opens, and the USP. An example of a professional grand opening press release would be done in the AP style format and be limited to between 300-500 words.

A good grand opening press release must explicitly convey the five Ws that include Why, What, Where, When and Who. These assist in explaining what the new business is, its relevance to the customers, the person behind the venture, the target audience, the location and the time when the business will be open to the people.

If you are a local business, you can write a press release informing them of your opening and create some hype around your business. Over the years, we have seen hundreds of small business owners use this style of press release to gain some attention within their community or local area.

A lot of small business owners underestimate the power of local media, either online news publications or local print media. While about 71% of people consume news online, local print publications can still prove to be very effective. Consumption of local print media is done by people who are really local to your area, and they are the best form of potential customer demography any local business can ever dream of, so as a local business owne,r take advantage of that when launching your business or doing a grand opening press release.

• The Why brings out the selling point of the new business and the solutions that it intends to offer.
• Where is concerned with the business location of the business or where the grand opening ceremony is being held. In most cases, this will be the premises of the business, if it has a physical location, and if it only operates online, adding a website is very important in the press release.
• The What shows the gist of the business and what one can expect when dealing with it.
• The Who explains who the business is and what its history is. In case your business already has a name in the industry, then this is a good place to mention it. The section may also be used to determine the audience that your business will target.
• The when only indicates when the new business is going to be launched.

To develop a solid base for your grand opening and develop an interesting story about your new business, you can consider writing the press release yourself as the business owner, or give a clear and detailed brief to a professional press release writer. Writing your press release could help you save costs, or you can use a press release distribution service like Press Featured that covers both distribution and writing.

Step-by-Step Guide on How to Write a Grand Opening Press Release

Start with an Attractive Headline

When you understand that 8 out of 10 readers will only read the headline, while only 20% will read the rest of the article, you understand why the headline is such an important part of your press release. Ensure the headline captures a level of emotion and creates a level of intrigue that would make a reader want to read through the body of the press release or at least get a clear or satisfactory understanding of the press release just by reading the headline.

Next, the Introduction

Now, if you’ve been successful at the headline stage, then the introduction should even do a better job as you would have more space and word count there. Ensure you include the 5 Ws (What, Why, Where and When) in the introduction of your press release.

Highlight Key Aspects or Your USP

Further down the line, you can start focusing on the important part of your story, why you are opening your first store or second or if is the third one.  You would need to be clear on why this is an important event in a factual but interesting way.

Why Should People Be There?

Many press releases start and end with the company or the writer. You should look for ways or angles that focus on the readers and why their presence of being aware of the event can be beneficial to them or the community. If you are opening a new office or business that serves the local community interest, you should make such points clear in the press release.

Add Stunning Visuals

Pictures, when used properly in a press release, capture attention and can be more effective than words. Add pictures showing your brand logo, staff, impressive milestones or awards to boost credibility and achieve high reader engagement.

Share Registration Links

If you want people to attend the physical event or online event, you should add a registration link in the press release as this allows you to plan attendance and possibly get leads of potentially interested customers. As a business owner, attention is currency, and you want to turn that into business pipeline assets as fast as you can. Press releases are not just media assets; they can also be used as an effective marketing tool.

Add Quotes

Ideally, two quotes or one at a minimum would be great to add to the press release. This both gives it a high level of authentication and credibility as well.

Add Contact Details

After your boilerplate, add contact details to the press release. In most cases, media outlets would always request contact details as a basic requirement for a press release to be published.

What Not to Do in a Grand Opening Press Release

To celebrate the tale of your event and make it stick:

• Use of too much Technical Language: Use plain language so that all can comprehend.
• Excessive Clutter: Get down to the point. Less clutter brings clarity.
• Avoid Exaggeration: Make your words true. Truth carries weight.
• Lack of Clarity: Make yourself understood and capture your purpose and benefits, so your message would be experienced instantly.
• Failure to Proofread: You are making mistakes that dilute your story. Be a good reader and be respectful and professional.

Writing an Attention-Grabbing Grand Opening Press Release

These things are to be found in harmony, as in steps upon a path:

• Headline: Powerful, concise and significant. Ensure your headline is clear, powerful and gets attention ethically.
• Dateline: Provide date and place. Add dateline at the start of your press release- A good example-S AN FRANCISCO, Nov. 18, 2025 /PressFeatured/ —
• Introduction: Make your introduction as brief and informative as possible. This is where you include all the key 5 Ws.
• Body copy: Include details, advantages, and features. This should include quotes from the business owners or CEOs. Ensure you also add your Unique Selling Points and important benefits to your target customers, audience or community.
• Emphasis on the “Why”: Why are you in business, and what makes you different? This is important as it quickly help build traction and some level of enthusiasm. 
• Contact Information: Add your Contact Details to your press release. Ideally this is a basic requirement from the media, but make sure your best contact details are shared in the press release.
• Boilerplate: Finish with a brief description of your business—its mission, values and success.

When to Publish a Grand Opening Press Release

It is wise to share your grand opening press release about two weeks before your business officially opens. This gives journalists, bloggers, and media outlets time to read, prepare, and share your story. Keep your press release within 350 to 450 words and include a headline that captures attention and reflects the core purpose of the event. By taking this careful approach, you allow your grand opening to reach the target audience, generate anticipation, and attract potential customers.

[YOUR COMPANY LOGO]

FOR IMMEDIATE RELEASE

Contact:
[Your Name]
[Your Title]
[Your Company]
Phone: [Your Phone Number]
Email: [Your Email Address]
Website: [Your Website]

[Business Name] Announces Grand Opening of New [Type of Business] in [City]

[City, State] – [Date] – [Business Name] proudly announces the grand opening of its new [type of business] located at [Address]. The official grand opening event will take place on [Date] at [Time], welcoming guests, community members, and local partners to celebrate this exciting milestone.

[Business Name] brings a new level of [describe: quality, innovation, craftsmanship, service, etc.] to the [City] community. Founded with a mission to [state mission], the business offers [brief explanation of services/products], focusing on delivering [unique benefits or value proposition].

The grand opening celebration will include:

• [Activity or attraction #1]

• [Activity or attraction #2]

• [Special promotion, giveaway, or event highlight]

“We are incredibly proud to open our doors to the community,” said [Your Name], [Your Title] at [Business Name]. “Our goal has always been to create a space where people can experience [insert unique value or vision]. This grand opening marks an important step in that journey.”

[Optional: Add a second quote from a partner, co-founder, or key spokesperson discussing the vision, community impact, or long-term goals.]

About [Business Name]

[Business Name] is a [brief descriptor: e.g., family-owned, innovative, community-focused] [type of business] dedicated to [core mission]. Located in [City], the company provides [list main services/products] and is committed to [highlight values such as sustainability, quality, craftsmanship, community impact, etc.].

For more information about the grand opening or to learn more about [Business Name], visit [Website URL] or contact [Contact Information].

End of Release

Where should I Publish my Grand Opening Press Release?

Writing a great press release is one thing, and making it gain attention is another entirely. If you are opening a physical location, you can explore local media channels or use a press release distribution to gain traction for your story.

At Press Featured, we work with businesses of all sizes to publish their story by syndicating it across multiple media sites like AP News, Yahoo Finance, and USA Today. Take a look at our pricing page for the best deals and offers.

Using Newswire For Quick Distribution

Newswire distribution services, like Press Featured one of the fastest means of sharing your press release. Your story will be featured on the well-known media platforms such as Yahoo Finance, AP News, Business Insider, and the best affiliates of FOX, CBS, and ABC.

A newswire service will allow your news to be released in hours. This helps you save time and effort as you are then able to focus on other things.

Find Media and Journalist Contacts

While this method means you are sending your press release to only a few number of journalists, this can be very effective when added with press release distribution. You can make a simple Google Search with a combination like “news outlets + Colorado”.

This would likely return a list of media outlets in the area entered. You can then manually curate the name of contact information of the journalist and reach out to them with your news. Ensure the outreach is personalised so it does not feel like an AI-generated or mass-targeted email.

Related Resources:
1. How to Write an Event Press Release
2. How to write a Layoff Press Release

Conclusion

You now know how to write and release a grand opening press release that gets the job done. The hallmark of a good press release is an eye-catching headline and a compelling yet informative body.

Make sure you follow the frameworks shared above and ensure you distribute your press release for the highest potential for visibility.

General FAQs for a Grand Opening Press Release

1. Why issue a grand opening press release?
A grand opening press release helps create buzz, inform the public, attract media coverage, and drive foot traffic or online engagement during the launch phase.

2. What information should a grand opening press release include?
It should include the business name, opening date, location, event details, company mission, key features or offerings, quotes from leadership, and relevant contact information.

3. When should I send a grand opening press release?
Ideally, 7–10 days before the event, giving journalists and local media enough time to cover the story or include it in community event calendars.

4. Who is the intended audience for a grand opening press release?
Local media, journalists, potential customers, community members, influencers, business partners, and organisations interested in new openings within the area.

5. How can I maximise the impact of a grand opening press release?
Share it across multiple channels such as PR distribution networks, local news outlets, social media, community groups, email lists, and partner networks. Including a compelling story angle, visuals, and an invitation to attend the event increases engagement.