This guide highlights Alabama’s top public relations agencies, showcasing their expertise, services, and industry focus across corporate, nonprofit, and government sectors. ]
It also outlines key evaluation criteria—reputation, experience, service range, client impact, and community involvement—along with essential questions to help businesses choose the right PR partner for measurable results and visibility.
Utilities, government, nonprofits, corporate
Peritus PR is a Birmingham-based strategic communications agency known for shaping narratives that drive public opinion and build trust. The firm excels in advocacy, crisis management, and stakeholder engagement, working with clients across the public, nonprofit, and corporate sectors to influence policy, perception, and positive community change.
Corporate, community, nonprofit
KC Projects is a boutique PR firm helping brands grow through media relations, creative storytelling, and digital campaigns. Their team crafts authentic narratives that enhance visibility for entrepreneurs, corporations, and community organizations, offering both strategic and hands-on communication solutions that build reputation and long-term engagement.
Healthcare, Technology, Finance, Consumer Brands
Copperwing Design is a full-service creative and communications agency based in Montgomery. Known for its design-driven storytelling, the firm provides integrated branding, advertising, and public relations services that help organizations connect meaningfully with their audiences across print, digital, and broadcast media.
Media placements, press conferences, PR strategy, brand communication
The Lollar Group specializes in helping clients build media presence and manage their public image. With decades of combined experience, the agency handles press conferences, speech preparation, and brand reputation management for regional businesses
Healthcare, Technology, Finance, Consumer Brands
Hare Communications delivers tailored public relations strategies to help brands gain visibility and influence. They integrate traditional and digital PR with strong creative execution, providing media planning, influencer relations, and social media strategies that resonate with audiences.
Retail, events, nonprofits, corporate
A veteran in Alabama’s PR scene, McCraney Communications has been shaping reputations for more than 25 years. The firm provides strategic consulting, media training, and crisis management, guiding brands, personalities, and corporations to communicate clearly and confidently in the public eye.
PR strategy, media engagement, influencer marketing, digital content
Black Benak is a creative communications firm focused on helping local brands grow through branding, PR, and storytelling. Known for its boutique approach, the agency builds authentic identities that resonate with audiences while driving measurable visibility for its clients.
Advertising, PR, branding, digital marketing, strategy
Intermark Group is one of Alabama’s largest and most established full-service agencies, combining psychology-driven marketing with public relations expertise. The agency crafts integrated campaigns for brands seeking deep emotional connections with their audiences across advertising, PR, and digital media.
Retail, consumer, corporate
Style Advertising has been a cornerstone of Birmingham’s marketing and PR scene since 1970. It provides a balanced mix of creative advertising, public relations, and media management, helping clients maintain a strong brand presence both locally and nationally.
Nonprofit, consumer, local business
BGrace Media combines PR expertise with digital strategy to help organizations engage communities and inspire impact. The firm’s team offers storytelling, campaign execution, and strategic communications services that elevate local and regional brands.
Consumer, B2B, corporate
Agency54 is a legacy Alabama agency delivering multi-channel communications and PR services. With roots dating back to the 1950s, the firm has evolved to offer marketing, design, and public relations services to modernize and strengthen brand presence.
Nonprofits, small businesses
Direct Communications helps organizations tell compelling stories through impactful PR and event strategies. They focus on brand visibility, local community engagement, and media exposure for businesses and nonprofit clients.
Tourism, community, economic development
Red Sage Communications combines digital innovation with strong storytelling to promote destinations, organizations, and communities. Their data-driven campaigns and PR services are designed to elevate regional brands through branding, digital advertising, and community storytelling.
Tourism, community, economic development
Red Sage Communications combines digital innovation with strong storytelling to promote destinations, organizations, and communities. Their data-driven campaigns and PR services are designed to elevate regional brands through branding, digital advertising, and community storytelling.
Before selecting a PR firm, it's essential to define your business goals and what you hope to achieve through PR. Whether you're looking to improve brand visibility, manage a crisis, or launch a new product, having a clear understanding of your objectives will help you choose a firm with the right expertise to meet your needs.
It’s important to choose a PR firm with experience in your specific industry. A firm that specializes in your sector will better understand your challenges and audience, making them more effective in developing strategies that resonate. Check for case studies and testimonials to confirm their ability to deliver results similar to what you're seeking.
The relationship between your business and your PR firm should be built on open, transparent communication. Choose a firm that listens to your needs, offers a tailored approach, and is proactive in providing updates. Their strategy should align with your vision and objectives, ensuring a partnership that drives long-term success.
Before selecting a PR firm, it's essential to define your business goals and what you hope to achieve through PR. Whether you're looking to improve brand visibility, manage a crisis, or launch a new product, having a clear understanding of your objectives will help you choose a firm with the right expertise to meet your needs.
It’s important to choose a PR firm with experience in your specific industry. A firm that specializes in your sector will better understand your challenges and audience, making them more effective in developing strategies that resonate. Check for case studies and testimonials to confirm their ability to deliver results similar to what you're seeking.
The relationship between your business and your PR firm should be built on open, transparent communication. Choose a firm that listens to your needs, offers a tailored approach, and is proactive in providing updates. Their strategy should align with your vision and objectives, ensuring a partnership that drives long-term success.
The relationship between your business and your PR firm should be built on open, transparent communication. Choose a firm that listens to your needs, offers a tailored approach, and is proactive in providing updates. Their strategy should align with your vision and objectives, ensuring a partnership that drives long-term success.
The relationship between your business and your PR firm should be built on open, transparent communication. Choose a firm that listens to your needs, offers a tailored approach, and is proactive in providing updates. Their strategy should align with your vision and objectives, ensuring a partnership that drives long-term success.
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Before selecting a PR firm, it's essential to define your business goals and what you hope to achieve through PR. Whether you're looking to improve brand visibility, manage a crisis, or launch a new product, having a clear understanding of your objectives will help you choose a firm with the right expertise to meet your needs.
If you receive a suspicious email, do not click on any links or download attachments. Verify the sender's email address and look for signs of phishing, such as misspellings or unusual requests. If in doubt, contact the sender directly using a known, trusted method of communication. Report the email to your IT department or email provider.
If you receive a suspicious email, do not click on any links or download attachments. Verify the sender's email address and look for signs of phishing, such as misspellings or unusual requests. If in doubt, contact the sender directly using a known, trusted method of communication. Report the email to your IT department or email provider.
